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Director of Sales & Marketing

posted April 11, 2017

DoubleTree Downtown Wilmington - Legal District
Wilmington, DE
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528366 l

About This Job

Overview

The Director of Sales & Marketing is responsible for determining the demand for products and services offered by the hotel and its competitors and identify potential customers. He/She is responsible for developing pricing strategies with the goal of maximizing hotel profits and share of the market while ensuring the hotel's customers are satisfied. The Director of Sales & Marketing will oversee product development or monitor trends that indicate the need for new products and services.

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. 

Responsibilities

  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
  • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
  • Consult with product development personnel on product specifications such as design, color, and packaging.
  • Compile lists describing product or service offerings.
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Select products and accessories to be displayed at trade or special production shows.
  • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
  • Initiate market research studies and analyze their findings.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Conduct economic and commercial surveys to identify potential markets for products and services.

Qualifications

Education & Experience:

Bachelor’s Degree (Four Year College or University) preferred: or 7 Years Work Equivalent

Knowledge of Hotel Computer Systems, including SalesPRO. Knowledge of Microsoft Office Suite

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About This Employer

DoubleTree Downtown Wilmington - Legal District

700 N. King Street

Wilmington, DE 19801

Telephone (302) 655-0400

217 Room Hotel

doubletree3.hilton.com

At A Glance

Ideally situated in the heart of downtown Wilmington's legal and financial districts, DoubleTree by Hilton Hotel Downtown Wilmington - Legal District is one block from the Federal Courthouse and Delaware State Superior Courthouse. The hotel offers easy access to I-95, and is situated midway between Philadelphia International Airport (PHL) and Baltimore Washington International (BWI) Airport. Wilmington Amtrak Station (WIL) is five blocks away.

Major corporations headquartered nearby include Met Life, Bank of America, DuPont, JPMorgan Chase, Capital One and Astra Zeneca. Take advantage of our complimentary shuttle service to and from businesses, restaurants and attractions. Discover the charming atmosphere of the Riverfront, home to great dining and attractions.

Perfect for meetings, the hotel boasts two fully operable Litigation Centers in addition to one of Delaware's largest Grand Ballrooms. During your visit, stay connected with complimentary WiFi throughout the hotel.

Unwind in a comfortable guest room with a range of thoughtful amenities including an ergonomic work space, a refrigerator, and a hot beverage center. Catch up on work in the business center, work out in the fitness center, or swim laps in the indoor heated saline pool.

Metro Cafe and Lounge, located within the hotel, offers a full dining menu for all meals and is a great gathering place for unwinding in the evening. Dedicated Hilton HHonors guest room levels and an exclusive Concierge Lounge are available for all-day beverages and snacks.