Search 21,462 current hospitality jobs

Social and Events Specialist

posted October 13, 2017

The Westin Minneapolis
Minneapolis, MN
536174 l

About This Job

Social & Events Specialist, BANK

Job Specification

BANK is not just another hotel restaurant, it is a multiuse entertainment and dining venue transformed from the historic Farmers and Mechanics bank. The beautiful art deco architecture remains, as it was chosen to reflect the progressive, confident nature of the bank following the great depression of the 1930's. The personality of BANK is reflective of this time -- confident, storied and unique -- and we are looking for a person as remarkable as the space to tell our story.

The position of Social & Events Specialist requires strong networking with high profile clientele and the ability to deliver social culture & events that generate top line revenues while developing cross marketing opportunities for BANK. The person for this role will develop strategic relationships by leveraging local networks to bring new business to BANK reflective of the lifestyle atmosphere we curate.

The Social & Events Specialist will have positive relationships within the community in order to enhance our reputation within the market and increase engagement on our social media platform.

Our guests will know they have arrived into an authentic Minneapolis experience unparalleled within the market. We are Minneapolis, served.


Private Event Bookings

  • Drive event revenue and book social events for the Food and Beverage Outlets through private events, new business development, upsell opportunity, and more

Programming and Activations:

  • Work with HEI F&B to Strategize & Implement the property's weekly activations in order to increase event revenue/bookings, develop new partnerships, merchandising and more
  • Development BANK brand awareness
  • Generating inbound traffic and encouraging improving social engagement month over month
  • This role coordinates with the Corporate Food & Beverage & Marketing teams on a bi-weekly call to support their respective vision, ensuring consistency in the brand's voice

In partnership with HEI F&B, implement the social media strategy, to ensure its effectiveness and encouraging adoption of relevant social media techniques to increase engagement and awareness including the following:

  • Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
  • Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Monitor trends in social media tools, trends and applications


  • Strong project management or organizational skills
  • In-depth knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
  • Team player, with the confidence to take the lead and guide other departments when necessary
  • Good technical understanding and can learn new tools quickly
  • Primary "go to" person responsible for the scheduling, booking and coordination of Food & Beverage events.
  • Experience of working within a demanding fast-paced environment to very high standards.
  • Generate leads from customer referrals.
  • Book appointments with various decision makers at all levels.
  • Book events into various venues and agencies.
  • Acting as liaison between client and customer - follow up with contact and maintain relationship.
  • Reports to the Director of Operations

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled


About This Employer

The Westin Minneapolis

88 South Sixth Street

Minneapolis, MN 55402

Telephone (612) 333-4006

214 Room Hotel

Our Hotel

Transformed from Minneapolis’s historic Farmers & Mechanics Bank building, The Westin Minneapolis will be your home to renewal in the Twin Cities. Originally built in 1941, this landmark downtown Minneapolis hotel features the original 34-foot vaulted bank lobby, marble staircase, and wood-carved emblems signifying the leading industries of the World War II era. We invite you to enjoy a historic journey and uniquely inspired hospitality experience.

At the pulse of cosmopolitan Minneapolis, our hotel is conveniently connected to over seven miles of the Minneapolis skyway system—the city’s signature walkway to business, shopping, and entertainment venues. We are also a short walk from the Minneapolis Convention Center, Metrodome, Target Center, and nationally recognized theatres and museums.

A seamless integration of contemporary convenience and historic significance, our 214 guest rooms boast an intriguing combination of sophistication and rejuvenation. Each guest room features the famed Westin Heavenly® Bed and Heavenly® Bath, a 42-inch LED flat screen TV, wireless and wired High Speed Internet Access, an oversized working desk with an ergonomic mesh swivel chair, and a chaise lounge for relaxation.

Partake in a true “no interruption” function in our vault-secured Minneapolis meeting space, or enjoy breathtaking views in our banker’s boardroom with floor-to-ceiling windows. Our skilled staff is prepared to create the pinnacle in personalized meeting or event experiences, with 7,800 square feet of flexible meeting space designed with the latest in audiovisual technology.