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Regional Director of Sales & Marketing

posted September 20, 2017

Phoenix American Hospitality
Dallas, TX
Phoenix American Hospitality is a fast-growing unique company hospitality industry. We take pride in creating memorable experiences for our associates, guests, ownership and our communities. We care for people so they can be their best! Care is in the heart of what we do.
562314 l

About This Job

Job Description

At Phoenix American Hospitality, the Regional Director of Sales & Marketing is responsible for directing, coordinating, training and supervising the Directors of Sales, Sales Managers, /Coordinators/Administrative Assistants in all sales-related activities, including direct sales efforts, follow-up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business to ensure that Room revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel’s performance in the marketplace of their assigned region.

Responsibilities will include but not be limited to:

  • Supervise, administer and ensure timely completion of all activities of the property Sales Departments
  • Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
  • Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Meet or exceed set goals
  • Operate the Sales Department within established sales expense budget.
  • Coordinate group and transient bookings to maximize profits.
  • Initiate and follow up on leads.
  • Maintain and participate in an active sales solicitation program.
  • Monitor production of all top accounts and evaluate trends within your market and ensure that the Sales Team is held accountable for those accounts within their respective territories.
  • Coordinate all non-group transient sales solicitations to maximize overall profits.
  • Administer training in the Sales department, according to hotel standards.
  • Assist in the preparation of required reports in a timely manner.
  • Conduct weekly sales meetings according to hotel standards.
  • Conduct daily Business Review meeting with Sales, operations staff and General Manager.
  • Be familiar with all sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR).
  • Assist in and give GM guidance on all Sales Team Performance Appraisals according to SOP’s.
  • Motivate, coach, counsel and discipline all Sales department personnel according to SOP’s.
  • Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections.
  • Develop strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
  • Use the property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
  • Monitor the Sales incentive plans and ensure that Sales staff can explain their potential earnings and benefits, and assist in ensuring that incentives are processed and paid according to the specified time period for each plan.
  • Ensure that Sales Managers are planning and executing sales trips as outlined in quarterly Key Result Areas (KRA’s) and in the Sales budget, including preplanning, setting appointments and executing sales calls.
  • Coordinate the preparation of complete and accurate end-of-month reports, according to SOP’s. Ensure that Sales Managers can explain the importance and components of the report.
  • Coordinate preparation of the annual revenue budget.
  • Coordinate preparation of the annual Marketing Plan.
  • Entertain clients.
  • React to negative trends in the market place by implementing blitzes or promotions.


Basic Qualifications
  • At least 5 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 3 years of hotel sales experience.
  • Supervisory experience required.
  • Must have a driver’s license in the applicable state.
  • Must be proficient in Windows, Company approved spreadsheets and word processing.
Preferred Qualifications
  • Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
  • Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
  • Must be able to multitask and prioritize departmental functions to meet deadlines.
  • Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.
  • Attend all required meetings and trainings.
  • Maintain regular attendance in compliance with Phoenix American Hospitality Management Standards, as required by scheduling, which will vary according to the needs of the company.
  • Maintain high standards of personal appearance and grooming.
  • Comply with Phoenix American Hospitality Management Standards and regulations to encourage safe and efficient hotel operations.
  • Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
  • Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
  • Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
Physical requirements: 
  • Long hours sometimes required.
  • Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

Phoenix American Hospitality is proud to be an Equal Opportunity Employer (M/F/D/V)


About This Employer

Phoenix American Hospitality

5950 Berkshire Lane, Suite 850

Dallas, TX 75225

Telephone (214) 750-2967

Management Company

About Us 

Phoenix American Hospitality Management (PAH) is a fast growing unique company that owns and manages our assets,  led by a team of seasoned hospitality professionals.  Our primary focus  is on top tier – Marriott, Hilton, Hyatt – Select Service brands around  the country.   We specialize on taking well running properties to the  next level in terms of revenue generation, quality, associate engagement  and ownership returns – or in other words – taking GOOD to G.R.E.A.T. !