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Vice President of Sales & Marketing

posted March 3, 2017

Widewaters Hotels
DeWitt, NY
Can you provide visionary sales leadership and spark motivated ambition and development? Are you looking for a role that there is no limit to your success? Widewaters Hotels is looking for a VICE PRESIDENT OF SALES & MARKETING to lead with a compelling strategic vision to ensure the sales organization’s profitable operation. If you love creating a culture of accountability across all team members by setting the right metrics and benchmarks for success, apply today!
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About This Job

Job overview

The Vice President of Sales & Marketing is responsible for overseeing the planning and management of the overall sales, marketing, catering and revenue management efforts for the portfolio.  The Vice President of Sales & Marketing is responsible for assisting the DOSMs/SMs/GMs with short/long term planning and day to day operations of the hotel’s sales & marketing department.  The Vice President of Sales & Marketing is also responsible for supporting the tactical planning, project assignments and execution of sales, marketing, public relations and e-commerce distribution. Provides regular oversight of all top-line revenue activities including, but not limited to forecasting, pricing, eCommerce, market share penetration, advertising and marketing. The Vice President of Sales & Marketing is required to adhere to the mission and values of Widewaters Hotels, LLC.

What you will be doing

  • Oversee all property level sales teams and assist in achieving individual as well as team solicitation and booking goals.
  • Serve as a leader within the industry and maintains knowledge of industry trends and translates to affect within the organization. 
  • Ensure the execution of Sales and Marketing plans.
  • Participate as part of the management team in setting organizational goals, strategies, forecasting, reporting and measurement for the company.
  • Develop team and financial requirement forecasts for the Sales and Marketing department.  Consolidates projections into operating and capital expenditure budgets.
  • Assist the property Director of Sales with providing property Sales Managers coaching, training & mentoring on specialty markets & key strategic accounts.
  • Work cross functionally across the organization to develop a winning marketing plan and go-to-market strategy for new and existing product lines, helping all to understand product positioning, key benefits, and target client needs
  • Communicate newly acquired accounts to property Director of Sales to formulate action plans.
  • Proactively develops goals and objectives to support the properties.
  • Oversee the coordination of Group Transient and Catering booking to maximize profits.
  • Develop hotel-level tactical sales and marketing plans to support overall system-wide sales plans/strategies and programs.
  • Train on Sales Standards and Brand Standards if branded.
  • Develop and maintains good relationships with officials and representatives of local community groups and companies, and attends out-of-town conventions to generate convention and group business
  • Assist Director of Sales in the development and update of the hotel-level business plan to include input on sales goals and plans that support the overall business and sales strategies of the company.
  • Recruit, train and hire property level Director of Sales & Marketing personnel.  Develops overall plan for staffing needs to meet sales and marketing activities envisioned in the company’s strategic and operational plans.
  • Oversee negotiated contracts with customers and commission agreements with third party agencies. Initiate the preparation of proposals and/or contracts to advise prospective customers primarily of the hotel guest rooms, but also meeting space and/or banquet date, space and rate availability.
  • Maintain key customer relationships and develop and implement strategies for expanding the Company’s reach within its current customer base.
  • Support catering sales or other outlets as needed.
  • Other duties as assigned


To perform this job successfully, an employee must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.

  • Analytical - the employee synthesizes complex or diverse information and demonstrates strong financial skills.
  • Problem solving - the employee identifies and resolves problems in a timely manner and gathers and analyzes information skillfully.
  • Communication - the employee speaks clearly and persuasively in positive or negative situations, demonstrates group presentation skills and conducts productive meetings. Well-developed interpersonal skills as well as written and verbal communication.
  • Delegation - the employee delegates work assignments, gives authority to work independently, sets expectations and monitors delegated activities.
  • Leadership - the employee inspires and motivates others to perform well and accepts feedback from others.  Maintains sound relationship building skills. Ability to establish credibility and be decisive, while being able to recognize and support the organization’s preferences and priorities
  • Management skills - the employee includes staff in planning, decision-making, facilitating and process improvement; makes self available to staff; provides regular performance feedback; and develops subordinates’ skills and encourages growth. Participative Management Style- advocates team concepts
  • • Quality management - the employee looks for ways to improve and promote quality and demonstrates accuracy and thoroughness.  Experience in operations management with experience of managing multiple operations preferred.
  • Judgment - the employee displays willingness to make decisions, exhibits sound and accurate judgment, and makes timely decisions.
  • Planning/organizing - the employee prioritizes and plans work activities, uses time efficiently and develops realistic action plans.
  • Safety and security - the employee observes safety and security procedures and uses equipment and materials properly.


  • Bachelor’s degree in Business or related field preferred; and at least 3 years of senior sales experience in hospitality preferred.
  • Must possess a thorough knowledge of the hospitality industry, have a strong sales and marketing background, sound administrative skills, and well developed management skills


  • Knowledge of intermediate math and analytical skills, as well as budgetary analysis capabilities required.


  • Critical Thinking — using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.  Ability to deal with problems involving several concrete variables in standardized situations.


  • Must be able to speak, read, write and understand the primary language(s) used in the workplace.
  • Must be able to read and write to facilitate the communication process.  
  • Requires good communication skills, both verbal and written.
  • Must possess advanced computational ability.  
  • Must possess advanced Excel skills
  • Must possess advanced computer skills.
  • Ability to supervise situations and accomplish goals on a timely basis.

About This Employer

Widewaters Hotels

5786 Widewaters Parkway
P.O. Box 3

DeWitt, NY 13214-0003

Telephone (315) 445-2424

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Widewaters is a vertically integrated real estate organization with over 30 years of development, construction, management, and investment experience.  Leveraging its entrepreneurial instincts, capital, and expertise, Widewaters continues to develop and acquire quality real estate across North America.

Widewaters has developed or acquired over 11.2 million square feet of retail, office, residential, and hospitality projects totaling over $1.29 billion in value.  Widewaters develops and manages all of its properties through its operating and management companies, The Widewaters Group, Inc. and Widewaters Hotels, LLC.  Construction is performed through its affiliate Widewaters Construction, Inc. 

Widewaters is based in Syracuse, New York with additional operations in the Charlotte, North Carolina and Salt Lake City, Utah areas.  In-house capabilities include: acquisitions, site selection, entitlements, feasibility, legal, leasing, financing, accounting, construction, property management, hotel management, and asset management.