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eMail Manager

posted April 23, 2017

Gaylord Opryland Resort & Convention Center
Nashville, TN
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About This Job

Description

Marriott International offers you the opportunity to find the hospitality job and career journey that’s right for you. With more than 5700 properties and 30 brands you’ll find us in your neighborhood and in more than 110 countries across the globe. Find Your World™ at Marriott.


Requirements


JOB SUMMARY




Leads the planning, execution, and evaluation of all email campaigns for Brand Marketing. Consults, advises, and educates on hotel driven business-to-consumer email campaigns and initiatives. Partners with multiple clients, including the CMO, VP’s of Marketing, copywriters, e-Commerce personnel, hotel marketing personnel, and external vendors to execute the necessary business and marketing strategies/ tactics.





CANDIDATE PROFILE





Education and Experience




• Undergraduate degree in marketing or related field; 5 years experience in email and Marketing.





Preferred




• Experience with WYSIWYG tools (Dreamweaver), HTML, Photoshop


• Experience with Databases, segmentation, and list management


• Experience with A/B Testing software





CORE WORK ACTIVITIES





Managing eMarketing Activities




• Leads the planning, execution, and evaluation of all email campaigns for Brand Marketing.


• Develops email marketing plans and strategies based upon customer analysis and customer segmentation in order to better target meeting planners and customers (need dates; property expansion updates and news; announcements; tradeshow and client event communications).


• Provides consulting, advice and education on business-to-consumer targeted emails for GMO and hotels and provide appealing messages and offers to the right audiences at the right times.


• Act as daily point person with multiple clients, database management company and other direct marketing vendors to verify needs and goals are aligned for email and data analytics related to email (e.g., manage lists, list selection, and overall customer touch strategy.)


• Reports on the efficacy of email campaigns to senior and hotel management on a monthly basis.


• Tests campaigns to increase email conversion and click-through rates and minimize unsubscribe rates.


• Collaborates with other important constituencies to better understand and further refine segmentation and targeting of email communications.


• Consults, advises, and educates on hotel driven business-to-consumer email campaigns and initiatives.


• Conducts regular overviews and consulting to educate multiple client base with special emphasis on hotel campaign planning and tracking.


• Creates innovative email programs and leveraging the web for e-newsletters and auto alerts.


• Establishes benchmarks and trends for Email, set up tracking/conversion mechanisms, identify successful activities, and share knowledge throughout the organization.



Building Successful Relationships


• Works closely with the GMO to verify the timeliness, quality and effectiveness of emails.


• Partners with multiple clients, including the CMO, VP’s of Marketing, copywriters, e-Commerce personnel, hotel marketing personnel, and external vendors to execute the necessary business and marketing strategies/ tactics.


• Performs other duties, as assigned.



Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
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About This Employer

Gaylord Opryland Resort & Convention Center

2800 Opryland Drive

Nashville, TN 37214

Telephone 1-615-889-1000

2,882 Room Hotel

www.marriott.com

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Nashville's premier hotel, the Gaylord Opryland Resort & Convention Center, offers guests all the excitement and energy of Music City under one spectacular roof. Beneath our climate-controlled signature glass atriums and nestled in a bend of the meandering Cumberland River is an extraordinary selection of dining, shopping and recreation options that create the perfect setting for a complete getaway. Enjoy our 9 amazing acres of indoor gardens, cascading waterfalls and indoor river with our very own Delta flatboat. Within this lush landscape, you will discover remodeled guest rooms and suites, a completely redesigned Cascades lobby featuring a VIP check-in area, and a 20,000 square foot spa and fitness center. Gaylord Opryland also provides business travelers and meeting attendees a central location, 600,000 square feet of flexible meeting, convention and pre-function space and 263,775 square feet of exhibition for dynamic meeting and convention experiences. Discover Gaylord Opryland and make memories.