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E - Commerce / Digital Marketing Coordinator

posted February 5, 2017

Courtyard Atlanta Buckhead
Atlanta, GA
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554798 l

About This Job

This opportunity is ideal for someone who loves the buzz and passion about all things digital media and e-marketing.  He/she will be comfortable and confident with web analytics and continuously look for innovative ways to exceed targets.  

You will regularly collaborate with individual hotel sales and management teams to understand each of their business needs and to create and execute across paid and non-paid digital media channels for a variety of 10+ (Marriott, Hilton and IHG branded and typically select service), hotels.

Job overview

Managing electronic marketing to include hotel(s) web content; search engine optimization; Reputation Management; e-mail marketing; pay-per clicks; establishing link and internet distribution channels; manage brand e-Marketing relationships.

What you will be doing

  • Management of brand and independent websites, social media, reputation management, internet distribution channels and online assets to maximize SEO presence with online mediums.
  • Provide hotel with e-Commerce support, education and recommendations. Analyzes, interprets, and make recommendations based on gathered data, in the form of proposals and/or presentations to upper management.
  • Create and manage Packages and promotions via online.
  • Responsible for third party implementation and tracking of Ads, Placements and re-targeting
  • Create, send and track multiple monthly email campaigns.
  • Implement a social media program that drives conversation through community engagement to maximize organic growth and brand loyalty.
  • Manage social media channels.
  • Manage photo images on all websites as directed by the Vice President of Sales and Marketing. 
  • Analyze monthly reports from Independent and Brand websites and develop Action Plans to increase web direct bookings.
  • Verifies pull through of national marketing programs and promotions to support hotel need times.
  • Assists hotels in leveraging brand channels to communicate hotel and cluster programs and offers.
  • Utilizes advertising, direct mail, email templates and media guidelines as provided.
  • Coordinates in conjunction with designated vendor partners as needed for collateral, communications, photography, direct mail, video, etc. 
  • Monitors the use of corporate e-Tools on behalf of hotels. 
  • Champions and audits use of Business to Business (B2B) e-Tools to grow online bookings for Group and Corporate Customers. 

Requirements

  • Knowledge of direct marketing
  • Experience designing and/or creating high performing digital creative
  • Detail oriented with exceptional organizational skills and experience managing complex marketing campaigns and projects.
  • Ability to be flexible and meet deadlines
  • Education: College degree preferred
  • Experience: 2 years relevant experience of proven consumer marketing/ digital media and e-mail marketing. 

Interstate Hotels & Resorts is an EEO/AA/Minorities/Female/Disabled/Veterans Employer. Click here and here to navigate to the “EEO is the Law” poster and supplement.

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About This Employer

Courtyard Atlanta Buckhead

3332 Peachtree Road NE

Atlanta, GA 30326

Telephone (404) 869-0818

181 Room Hotel

www.marriott.com

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Our Hotel

The Courtyard by Marriott Atlanta Buckhead is located in Atlanta's premier business and entertainment district. Conveniently located two blocks away from MARTA’s Buckhead rail station and a half mile from shopping at Lenox Square Mall & Phipps Plaza, you’ll find the best of everything Buckhead has to offer right outside our door. Start your day with a quick, healthy meal, or relax and share a casual bite with friends or colleagues in the Bistro®. You will enjoy our new, state of the art lobby, complimentary Wi-Fi throughout the hotel, and easy access to the latest news, weather and airport conditions via our GoBoard® technology. Our spacious guest rooms and 1,500 square feet of event space make us the perfect choice for overnight stays, group travel, business meetings, family reunions, and social gatherings.