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Area E-Commerce Marketing Manager

posted March 7, 2017

Hilton New York Fashion District
New York, NY
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522870 l

About This Job

This is an area position that will support the Hilton Fashion District and the Hilton Garden Inn West 35th Street.

This opportunity is ideal for someone who loves the buzz and passion about all things digital media and e-marketing.  He/she will comfortable and confident with web analytics and continuously look for innovative ways to exceed targets. 

Job overview

You will regularly collaborate with hotel sales and management teams to understand business needs and to create and execute across paid and non-paid digital media channels. Responsible for managing electronic marketing to include hotel(s) web content; search engine optimization; Reputation Management; e-mail marketing; pay-per clicks; establishing link and internet distribution channels; manage brand e-Marketing relationships.

What you will be doing

  • Management of brand and independent websites, social media, reputation management, internet distribution channels and online assets to maximize SEO presence with online mediums.
  • Provide hotel with e-Commerce support, education and recommendations. Analyzes, interprets, and make recommendations based on gathered data, in the form of proposals and/or presentations to upper management.
  • Create and manage Packages and promotions via online.
  • Responsible for third party implementation and tracking of Ads, Placements and re-targeting
  • Create, send and track multiple monthly email campaigns.
  • Implement a social media program that drives conversation through community engagement to maximize organic growth and brand loyalty.
  • Manage social media channels.
  • Manage photo images on all websites as directed by the Vice President of Sales and Marketing.
  • Analyze monthly reports from Independent and Brand websites and develop Action Plans to increase web direct bookings.
  • Verifies pull through of national marketing programs and promotions to support hotel need times.
  • Assists hotels in leveraging brand channels to communicate hotel and cluster programs and offers.
  • Utilizes advertising, direct mail, email templates and media guidelines as provided.
  • Coordinates in conjunction with designated vendor partners as needed for collateral, communications, photography, direct mail, video, etc.
  • Monitors the use of corporate e-Tools on behalf of hotels.
  • Champions and audits use of Business to Business (B2B) e-Tools to grow online bookings for Group and Corporate Customers.

Requirements

  • Knowledge of direct marketing
  • Experience designing and/or creating high performing digital creative
  • Detail oriented with exceptional organizational skills and experience managing complex marketing campaigns and projects
  •  Ability to be flexible and meet deadlines
  • Education: College degree preferred
  • Experience: 2 - 5 years relevant experience of proven consumer marketing/digital media and e-mail marketing.

Interstate Hotels & Resorts is an EEO/AA/Minorities/Female/Disabled/Veterans Employer. Click here and here to navigate to the “EEO is the Law” poster and supplement.

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About This Employer

Hilton New York Fashion District

152 West 26th Street

New York, NY 10001

Telephone (212) 858-5888

280 Room Hotel

www3.hilton.com

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At A Glance

Hilton New York Fashion District, built in April 2010, is a modern, full-service hotel featuring four-star amenities and service. This upscale hotel is located on West 26th Street (off 7th Avenue) in New York City and close to Macy’s, Madison Square Garden, FIT, Chelsea Piers, Times Square, Broadway theaters, Jacob Javits Convention Center and trendy neighborhoods such as SoHo, TriBeCa and Greenwich Village. The hotel offers stylish guest rooms plus a full-service restaurant, rooftop bar, fitness center, business center and three meeting rooms.

  • Contemporary, upscale, fashion-themed hotel
  • Located in Chelsea, steps from Madison Square Garden and Macy's
  • 280 ultra modern guest rooms 
  • RARE Bar & Grill, room service and RARE View Rooftop Lounge
  • 1,100 sq. ft. of meeting space