From the early 1930s well into the 60s and 70s, Downtown Nashville was the place to be for shopping, accommodations and entertainment. With curious attractions like Harvey’s department store, the veritable who’s who of patrons to the historic Maxwell House Hotel, and the always-hopping Printer’s Alley nightlife, Downtown played host to many unique and authentic Nashville experiences. Now as then, Downtown has seen a surge of patrons, sparked by a new, downtown convention center and Nashville’s flurry of growth. But the creative hub that Nashville is quickly becoming is constantly battling the cliché that Nashville’s downtown became in the 80s and 90s. Makeready seeks to reclaim this identity by revitalizing the corner of 4th and Church as a destination and creative anchor, and to once again establish it as the cultural epicenter of this rapidly growing corridor.
Our objective is to create an experience that is more than simply the sum of its parts. We seek to create a place where people come together for an authentic, local experience. Makeready will bring people together, by showing them the warmth and richness that one can experience when people treat others thoughtfully and with care, and what happens when creativity is given a home from which to grow.
Through the collaboration of Nashville’s creative class of makers, curators, and artists alike, Makeready will leverage the collective creativity and culture to establish itself as the fresh, current, important destination in Nashville. The location and building itself are the platform for a brand that will simultaneously pay homage to the city’s history, and push its narrative forward.