Director of Marketing

Does innovation excite you? Do you have an inner entrepreneurial spirit that loves to drive new concepts to completion that truly make an impact on the revenue that drives our business? Do you have a passion to lead a strong team that will help the team and company grow?

Vacation Myrtle Beach, the leading resort group on the Grand Strand comprised of 14 oceanfront resorts, is seeking an experienced individual for the position of Director of Marketing. The ideal candidate is proactive, innovative and passionate about what our company has to offer. This individual should have a thorough understanding on digital and traditional platforms and integrate marketing efforts across our various properties. The Director of Marketing will be in the field often to meet the various players in our region and uncover the pain points travelers encounter. Essential job tasks include developing marketing strategies and devising out-of-the-box strategies for reaching consumers while increasing company revenue while also growing product awareness. You must have an extensive knowledge in marketing, sales and promotion, coupled with a creative mindset and strong leadership skills. If you have a history of problem-solving, innovative ideas and calculated risk-taking, we would love to hear from you.

Director of Marketing Job Duties and Responsibilities

• Work closely with COO, resort general managers, revenue team and sales staff to create successful campaigns and communicate properly to the team
• Inspire and lead our in-house marketing staff
• Manage department goals and develop a marketing strategy in accordance with the overall company goals and vision
• Prepare and manage a marketing plan customized per resort designed to attain room night and revenue goals
• Help guide and promote the overall brand identity of Vacation Myrtle Beach
• Be a vital force in the creation and distribution of all varieties of marketing materials
• Plan, direct, and organize advertising and promotional campaigns/events
• Collect and analyze customer data and market research data and apply to current projects
• Identify potential markets and test them extensively
• Provide updated status reports with relevant data concerning current marketing projects
• Run campaigns across multiple social media platforms
• Lead in design and oversight of ad layouts
• Write content for marketing material
• Oversee and prepare marketing budgets
• Work with a wide variety of vendors to integrate into the overall marketing plan
• Negotiate advertising contracts

Marketing Executive Job Requirements and Qualifications

• Extensive experience in marketing, advertising, and brand management
• Outstanding leadership attributes
• Digital marketing/advertising expertise
• Experience crafting spreadsheets and other data collection/presentation methods
• Extensive knowledge of current and relevant markets
• Stellar written and oral communication skills

What you will enjoy (please note that the following items are subject to change at the company’s discretion):

• Competitive salary that considers your previous experience.
• Health benefit eligibility that includes but is not limited to medical, dental, vision and life insurance.
• Paid Time Off
• Floating Holiday Schedule
• Hospitality Discounts
• A family atmosphere where everyone contributes, and strategic ideas are welcomed. Employees are encouraged to grow within the company.

How to apply:

Please send your resume and cover letter for consideration. Please include compensation requirements or history. We are an equal opportunity employer (EOE) and will review all resumes/cover letters submitted. Thank you for your interest