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Marketing Analyst

posted November 27, 2017

Hyatt Vacation Ownership
Saint Petersburg, FL
445141 l

About This Job

Marketing Analyst Reporting to the VP of Marketing, the Marketing Analyst is responsible for driving an expansion of our customer base through strategic recommendations on all marketing campaigns supported by analysis of customer segmentation, purchase behavior and offer strategy. This role will also support day-to-day development and execution of direct marketing campaigns by liaising closely with internal and external stakeholders including creative and data agencies and IT. This role will make sizeable impact in a high growth business with an aptitude to launch quickly, make data-driven decisions and iterate fast. S/he has a deep empathy for customers and is looking to contribute not only our marketing effectiveness but also our company’s growth roadmap.

Key Responsibilities:

  • Manage marketing data strategy, execution and overall financial delivery of customer acquisition channels
  • Model and forecast impact of potential changes to marketing strategy and work with different stakeholders to capture possible implications
  • Analyze day-to-day campaign and sales data to enable informed marketing decisions
  • Analyze new customer and retention campaigns to spot trends and highlight marketing opportunities
  • Develop and launch scalable and flexible reporting that business leaders can utilize with actionable recommendations
  • Partner with sales and marketing team to deep dive on performance trends and investigate lifetime value of customer acquisition strategy across campaign types
  • Maintain and optimize Google Analytics and other marketing technology to help stakeholders understand traffic behaviors for driving bookings
  • Develop and implement social media strategy including management of content, responses and process protocols by working closely with marketing, legal and resort operation teams
  • Manage day-to-day marketing campaign project execution, including direct mail, e-mail, and social channels by working with internal and external stakeholders

Job Requirements:

  • 3+ years of analytical role, preferably in a direct-response marketing environment
  • Exceptional analytical, quantitative, problem-solving, and critical thinking skills · Comfortable synthesizing response data and making sound, actionable recommendations
  • Knowledge of online marketing channels such as SEM, Display, Facebook, Instagram and other digital channels required
  • Demonstrated experience in managing social channels for driving customer engagement; knowledge of social media analytic tools and metrics plus
  • Expertise in Google Analytics and all Microsoft Office suites required
  • Highly organized, detail-oriented, and able to prioritize effectively
  • Demonstrated experience in project management and communication skills required
  • BA/BS degree required; MBA plus

About This Employer

Hyatt Vacation Ownership

140 Fountain Parkway North
Ste 570

Saint Petersburg, FL 33716

Management Company

Experience the Luxury of Hyatt Residence Club Ownership

Enjoy the serenity of a shimmering lake from your own private balcony. Experience the exhilaration of skiing down a mountain topped with fresh powder snow. Listen to crashing waves as soft ocean breezes drift through your window. These are the vacation memories that will never leave you. As a Hyatt Residence Club owner, make them yours when you choose the destination and season that fit your lifestyle.


Are you motivated and passionate? Do you have a sense of fun? Are you enthusiastic about serving others and applying your individual creativity at work every day? Whether you are looking for a specific job, an opportunity in a particular destination, or a global career that spans across countries and continents – at Hyatt you are always ‘more than welcome’.

And we touch many lives. There are more than 95,000 Hyatt colleagues in 500-plus properties on six continents; we serve millions of guests annually; and we work with hundreds of hotel owners, managers, suppliers, and community partners. Through our vast network of relationships, we believe we have an opportunity to make a real difference.

Our values - Respect, Integrity, Humility, Empathy, Creativity and Fun - are our guiding principles and they have shaped our culture over the years. By joining Hyatt, you will have a unique opportunity to experience ‘authentic hospitality’ as one of our colleagues. You will continue to learn new skills and acquire additional knowledge, and develop in your career to fulfill your personal and professional goals.

As a colleague of the Hyatt team, not only will you receive outstanding rewards and recognition,  you will also be a part of a larger family. Your team will support your well-being and you will be part of a collaborative work environment. Together we live our purpose "We care for people so they can be their best".