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Sales Manager- SMERF & Gov't Market

posted December 27, 2017

Hilton Washington DC National Mall
Washington, DC
Hilton DC National Mall is seeking a creative and innovative Sales Manager who is eager and excited at the opportunity to shape the market position for the BRAND NEW hotel, opening summer 2018!
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About This Job

We are seeking a creative and innovative Sales Manager who is eager and excited at the opportunity to shape the market position for the BRAND NEW Hilton Washington DC National Mall hotel, opening summer 2018!  This is a unique chance to be a part of a hotel opening, and have direct influence on the development of the property’s personality. Ideal candidate must wear multiple hats, and is ready to hit the ground running to penetrate the SMERF and Government Market.

Located adjacent the L’Enfant Plaza metro station at 480 L’Enfant Plaza SW, Washington, DC, the hotel will offer 367 luxurious rooms and 23,000 S.F of flexible and unique meeting space- all just steps from the best DC has to offer! 

The Sales Manager is responsible for securing group business with function space and food and beverage events, while increasing revenues and maximizing the average daily room rate.  This Sales Manager position will involve attending industry and networking events, outgoing sales efforts to secure business and contacting the competitions client base and other activities to help drive business to the hotel.  The Sales Manager is also responsible for maximizing profitability and ensuring overall guest satisfaction. Responsible for soliciting and servicing the SMERF and Government accounts in accordance with the marketing plan.  Generates a high profile and quality perception in the market place. 


  • Qualify group leads and contract group business through outreach and marketing efforts to maximize the hotel’s utilization and profitability.
  • Maintain & log all client communications in Delphi. It is the responsibility of the Sales Manager to use Delphi to keep in touch with clients through phone calls, emails, letters and personal meetings.
  • Implement strong prospecting plan to ensure booking success.
  • Maintain relationships with past clients for future business opportunities.
  • Meet or exceed pre-determined booking goals for guest room revenue; meet or exceed budgeted costs and revenue on a monthly average with the liberty to negotiate as needed on individual functions within established guidelines yet maintaining the overall revenue goals.
  • Represent hotel in community affairs and industry related events during sales calls in a manner consistent with hotel standards.
  • Work closely with the Catering / Conference Services Team to ensure client satisfaction.
  • Responsible for prompt handling (within the business day) of inquiry calls and monitoring the efficient flow of paperwork relative to confirming function details to the client.
  • Make outside sales calls and tele market to obtain business. Also utilize site inspections and on-site luncheons to book business.
  • Maintain active liaison with competitors regionally through personal contacts, professional and industry associations.
  • Have acquired knowledge with the ability to upsell clients, while promoting a level of service parallel to the luxury stature of the facility.
  • Generate “thank you” notes to clients with prompt follow up of negative client feedback as necessary.
  • Follow up on bookings and solicit repeat business.
  • Promotes a pro-active work environment that creates an atmosphere of teamwork and quality service.
  • Other job related duties as requested.


  • 5+ years previous Hotel Sales Manager in a 3-5 star property required
  • High school graduate, some college. Bachelor’s degree preferred or equivalent combination of education and experience working the SMERF and Government Market.
  • Prefer experience with Delphi Software.
  • Ability to communicate verbally (including heavy telephone contact) with Guests, management and co-workers.
  • Ability to effectively present information to employees, management, clients and the public in one-on-one and group situations.
  • Understand the mission, vision and game plan of the hotel.
  • Strong leadership skills and has the ability to apply them.
  • Establish goals and objectives to improve the department.
  • Ability to understand Guests’ service needs.
  • Ability to work cohesively with co-workers and other departments as part of a team. Ability to build morale and spirit.
  • Ability to meet or exceed productivity and performance standards and complete tasks as assigned by supervisor or manager.

The Hilton DC National Mall provides equal employment and affirmative action opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. If you need accommodation for any part of the employment process because of a medical condition or disability, please send an e-mail to to let us know the nature of your request.


About This Employer

Hilton Washington DC National Mall

480 L'Enfant Plaza

Washington, DC 20024

At A Glance

The Hilton Washington DC National Mall, located in the historic L‘Enfant Plaza, has an unrivaled location near the National Mall, the Smithsonian Museums, the International Spy Museum, the U.S. Capitol, the Bible Museum and the White House, just to name a few. Additionally, the hotel is adjacent to the L‘Enfant Plaza Metro Station, the largest Metro station in Washington DC. The hotel keeps guests connected to Greater DC, VA and MD with direct elevator access to the Metro, providing easy transit to the area's three major international airports, and the Amtrak station with arrivals into the iconic Union Station. For entertainment, a five minute walk puts you in the heart of the new Wharf District, filled with dining and nightlife options.

Each one of our 367 guests rooms is designed with a modern flair, featuring a slim-line desk, sleek platform beds, plank flooring and high speed WiFi powered by a fiber optical network, all perfectly suited for today's tech savvy business and leisure travelers alike. A unique feature of the Hilton Washington DC National Mall are its spacious Two King rooms, unlike any other hotel in Washington, DC. With 151 King rooms and 216 Two King rooms, both business and leisure travelers will enjoy the comfort of a King sized room every time they choose to stay with us. 20 impressive Suites and one 1,300 square feet Presidential Suite allowing the hotel to accommodate DC's most VIP guests.

The Hilton Washington DC National Mall offers 23,000 sq. ft. of distinctively designed meeting space, with two contemporary style pillar-free ballrooms. We are the only Washington DC hotel with a Solarium, a special event space offering a year round indoor/outdoor ambience that you can drive a vehicle into - an exciting options for product launches, celebrations or any type of dramatic entrance! Furthermore, clients can utilize multiple breakout spaces, our poolside event space complete with fire pits, cabanas and bar, or the purposely designed Caucus Room, a high security boardroom, perfect for dispositions and trial preparations for our Capital Hill clientele. Our stylist, state of the art event space is ideal for meetings and weddings of up to 400 Guests.

The hotel's prime location, in close proximity to ALL that Washington DC has to offer, our unique Two King guest rooms, and our versatile meeting space makes the Hilton Washington DC National Mall a unique DC venue for the business and leisure traveler alike.