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eCommerce Manager

posted April 20, 2018

Schulte Hospitality Group
Louisville, KY
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624194 l

About This Job

This position will lead and execute all branding, digital marketing and eCommerce activities, working cooperatively with Regional Director of Sales and Regional Director of Revenue Management in addition to General Managers and Digital Agencies to achieve and exceed the company's financial goals. 

Job Duties and Responsibilities:

  • Analyze monthly reports from Independent and Brand websites and develop Action Plans to increase web direct bookings.
  • Assists hotels in leveraging brand channels to communicate hotel and cluster programs and offers.
  • Monitors the use of corporate e-Tools on behalf of hotels.
  • Facilitate and align all hotel branding with current branding guidelines and initiatives
  • Champions and audits use of Business to Business (B2B) e-Tools to grow online bookings for Group and Corporate Customers.
  • Create, send and track multiple monthly email campaigns.
  • Serve as a catalyst and leader for field-based initiatives to improve e-commerce performance by taking an active role in training company personnel, and then evaluating hotel level results.
  • Provide company with e-Commerce support, education and recommendations. Analyzes, interprets, and make recommendations based on gathered data, in the form of proposals and/or presentations to upper management.
  • Coordinates in conjunction with designated vendor partners as needed for collateral, communications, photography, direct mail, video, etc.
  • Responsible for managing electronic marketing to include hotel(s) web content; search engine optimization; Reputation Management; e-mail marketing; pay-per clicks; establishing link and internet distribution channels; manage brand e-Marketing relationships.
  • Implement optimization of Hotel brand websites, SEO, Social Media profiles/pages, Online Directories, Local Search, GPS and Social Media websites
  • Stay up to date with Search Engine Optimization, Digital Marketing trends and methodologies

EDUCATION AND EXPERIENCE:

  • 2 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field
  • 2+ years' experience analyzing and reporting web traffic and eCommerce sales metrics
  • Hotel/Hospitality experience strongly preferred
  • Associate or Bachelor's Degree in Marketing, Hospitality or Hospitality Marketing a plus
  • Experience with IHG, Starwood and/or Hilton marketing programs and systems a plus
  • Content management and web analytics experience

KNOWLEDGE, SKILLS AND ABILITIES:

  • Strong project management skills required
  • Strong understanding of traditional and online marketing tactics and strategy
  • Familiarity with design software preferred
  • Ability to independently manage multiple tasks and projects
  • Demonstrates self-confidence, energy, and enthusiasm
  • Open to working remotely
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About This Employer

Schulte Hospitality Group

2000 High Wickham Place
Suite 300

Louisville, KY 40245

Telephone (502) 489-3737

Corporate Office

www.schultehotels.com

OUR STORY

Schulte Hospitality Group was formed by several generations of experienced and quality innkeepers who had a passion for the business and the drive and fortitude sought by many owners. We have assembled an experienced team with talents encompassing all aspects of hospitality that has meant measured success for our clients, loyalty and pride from our employees and recognition in the industry.

SOCIAL RESPONSIBILITY

COMMUNITY INVOLVEMENT

We strongly believe that all of our hotels must be active in their local communities. Our team members participate in various community projects and with charitable organizations, organized at both the property and corporate levels. At the corporate office, we support several organizations that help those in need in order to build a better community.

ENVIRONMENTAL RESPONSIBILITY

Saving energy is not just a cost-saving function at Schulte Hospitality Group; we believe that it is also our responsibility. As a company, we evaluate various methods to reduce energy consumption, and make a strong effort to use renewable and sustainable resources.

CAREER OPPORTUNITIES

At Schulte Hospitality we believe that it is the people that are our biggest asset. The special service touches that make our hotels unique and stand out above the competition are only provided by a caring and engaged staff.

At our hotels we provide competitive benefits along with an atmosphere designed to encourage and promote a career path within the company.