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Director Sales and Marketing

posted April 8, 2019

Resorts World Catskills
Monticello, NY
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628586 l

About This Job

Position Overview

The Director of Sales & Marketing is responsible for the successful sales effort for the conference, banquet and hotel facility. Creating a wide-ranging approach to revenue opportunities, ADR optimization, selling strategy and booking norms as the first objective. An intimate knowledge of all full-service sales markets for hotel, convention, trade shows, exhibition and banquet events and catering is needed for this comprehensive sales strategy. DOSM sustains a culture of “coaching for performance” and sets monthly leadership expectations relating to common goals for associate growth, more specifically with selling skills development. DOSM is proficient at managing critical sales components including, but not limited to proactive, reactive activities, revenue management yield tactics, marketing campaigns and promotions and the department reporting procedures. In addition to department oversight, this position will actively solicit business with a focus on convention, corporate group event, exhibitions, association and professional tour & travel markets. Participation in trade shows and industry association events in order to sell and market property wide and destination. Strong interpersonal, organizational and presentation skills required for this leadership role.  Also responsible to inspire and mentor all resort to on this approach. 

Primary Responsibilities and Duties:

  • Create a focused annual sales & marketing plan directed at setting and delivering sales strategies to drive revenue results. This entails analyzing market, customer and competitive information and building sales strategy and marketing objectives to expose this new facility and destination to travel & event revenue generators.
  • Find creative and effective ways to bring in new business within group/meetings and business transient market segments. Cultivate and source leads through industry associations, brand connections and regional tourist entities. 
  • Identify high priority sales activities to target early based on long booking windows and high spend, then build out targeted sales action plans for all market segments.
  • Direct the efforts of all sales department associates to include direct sales and networking approaches for client qualification, facility exposure, proposals, booking procedures and follow up activities.
  • Effective oral and written communication is critical to; translate the business plan into clear and concise strategies, developing external industry partners and building internal talent.
  • Provides oversight, training and regular review on the sales department administration and client service delivery aspects
  • Lead and mentor the “Everybody Sells” approach with all facility associates.
  • Maintain fresh marketing and sales content for all key target markets and revenue outlets, including; tourism & event planning sites, travel booking engines and social media channels. 
  • Coordinate ongoing research of the travel & event industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
  • Develop and conduct persuasive verbal sales presentations for prospective clients. Communicate sale strategy, key initiatives and promotional programs to the associate internal audience. 
  • Meet with and entertain clients, some of which may require travel.
  • Research Trade Show and Sales Blitz opportunities to maximize facility exposure. Cost analysis necessary.
  • Responsible for representation within the business community and hospitality industry that expose the hotel to opportunities and create a positive public image.  Participate in key organizations as recommended by management.
  • Organize and/or attend scheduled Sales Department, Resorts Operation and related leadership meetings.
  • Direct all input and report retrieval from the facility sales software system for file maintenance, correspondence and preparation of future sales and marketing budgets.
  • Point of contact for PR, marketing and advertisement for all catering and hotel sales.
  • Prepare consistent sales report bundles for executive leadership review. 

Qualifications:

  • 5 years prior full-service hotel sales experience, hotel opening experience a plus.
  • BA or BS from a four-year college or university or equivalent work experience required.
  • Proficient in use of hotel property management system.
  • Strong leadership experience with demonstrated ability to coach a team.
  • PC literacy is required. Ability to analyze sales efforts and goal achievement. Ability to note deviations from the business plan, determine causes and to provide recommendations to the Vice President of Operations on needed action plans.
  • Strong written and verbal communications skills. Ability to understand and carry out industry specific written and oral direction. Positive, innovative approach to problem solving. Presents ideas in a clear, concise, understandable, and organized manner; negotiate, persuade, and modify opinion in order to reach the goals/objectives of the organization.
  • Strong understanding of industry and demonstrated knowledge in the areas of marketing, business development, revenue management, and outside and inside sales approach.
  • Ability to motivate and negotiate effectively with key associates, guests and top management.
  • Ability to work in an organized, efficient manner with a high level of accuracy, attention to detail, and follow-through.
  • Ability to exercise judgment and discretion is critical to success. Must be professional at setting priorities and coping with competing demands.
  • Excellent time-management and general organization skills.
  • High level of integrity and ethics.
  • Neat, professional appearance.
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About This Employer

Resorts World Catskills

888 Resorts World Drive
Monticello, NY 12701

332 Room Casino

rwcatskills.com

About Resorts World Catskills

Resorts World Catskills is New York’s newest casino- resort with the closest proximity to Manhattan.

Nestled among the beauty of the Catskill Mountains, Resorts World Catskills offers an unmatched experience in excitement, entertainment, and luxury.

And that’s just the beginning. Every time you visit, you will find another reason to come back to Resorts World Catskills.

Resorts World Catskills provides unparalleled gaming like no other in the region, featuring 100,000 square feet of gaming action including 150 live Las-Vegas style table games, 2,150 state-of-the-art slot machines, a poker room and private gaming salons.

Our 5-diamond designed suites at Resorts World Catskills exude luxury across every perfectly designed inch of your living space.

Treat your body and your mind at the Crystal Life Spa. Here our guests can experience the otherworldly serenity that a mountain setting can bring.