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Marketing Manager

posted October 24, 2018

The Ivey's Hotel
Charlotte, NC
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Experienced Marketing Manager
546597 l

About This Job

  • Maintain and promote a team work environment with effective and clear communication amongst co-workers through positive leadership

  • Sets example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers and observance of sales office standards

  • Responsible for learning the hotel brand and strategy

  • Develop a working knowledge of the operations of the hotel, including food and beverage, guest services, reservations

  • Develop a complete knowledge and ensure adherence to company sales policies and SOPs

  • Drive customer loyalty in order to grow share of the account by delivering service excellence throughout each customer experience

  • Ensure all pertinent aspects of solicitation, closing, and customer communications are complete and documented

  • Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events

  • Conducts tours of the hotel and banquet facilities; entertains qualified potential clients in accordance with company and property policies and procedures

  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies

  • Work with sales manager to ensure understanding of sales strategy and effective implementation of the strategies for each segment

  • Facilitate frequent Sales and Revenue communication that provides recommendation and guidance to the hotel on a regular basis

  • Facilitates training with Front Desk Agents and/or FOM on sales initiatives and best practices and encourages an "everyone sales" mentality

  • Conducts daily/weekly sales meetings

  • Attend and contribute to all revenue and sales strategy meetings and calls

  • Participates in forecasting for revenue and expenses

  • Understand, leverage, and implement corporate and brand tools to exceed budgets

  • Initiates collateral and online marketing efforts to include all printed sales collateral, direct mail, discount promotions, e-mail marketing, website presence and tracks ROI on all advertising and marketing spend

  • Prepares annual marketing/business and budget plans

  • Provide continual analysis of lost business reasons and notify property and corporate of on-going trends

  • Perform in the capacity of any position supervised

  • Abides by Prime Time Selling hours

  • Participates in MOD program as required

  • Perform any other job related duties as assigned

EDUCATION AND EXPERIENCE:

  • Minimum of Bachelor's Degree in Hotel Administration, Business, or Marketing

  • Minimum of 5 years in progressive hotel sales with leadership responsibilities

KNOWLEDGE, SKILLS AND ABILITIES:

  • Strong analytical skills relative to impact on hotel revenues

  • Ability to communicate effectively verbally and in writing

  • Strong interpersonal skills

  • Strong understanding of revenue management principles

  • Ability to use reservation and revenue management systems to develop pricing and sales recommendations

  • Proficient in Microsoft Office Products, focus on Excel, Word and Outlook Ability to travel as needed

  • Must have flexible work hours that may include evenings, weekends, and holidays

JOB COMPETENCIES:

  • Commitment to Task: Demonstrates dependability and shows a sense of urgency about getting results; willing to commit the hours it takes to get the job completed; takes responsibility for actions and achieves results; overcomes obstacles.

  • Communication Skills: Presents ideas, concepts, and information effectively and clearly through the spoken word; actively listens; communicates comfortably with various audiences; responds effectively to questions.

  • Flexibility: Adapts and changes course of action when appropriate; effectively transitions from task to task; deals well with unresolved situations, frequent change, delays, or unexpected events; maintains objectives amidst shifting priorities.

  • Initiative: Takes action proactively; addresses issues or opportunities without supervision; focuses on desired results and accomplishments; demonstrates clear purpose, enthusiasm, and a "can-do" attitude.

  • Managing Execution: Manages multiple projects and effectively prioritizes tasks, responsibilities, and goals; uses goals to guide actions and creates detailed action plans; organizes and schedules people and tasks; utilizes resources effectively to meet goals.

  • Teamwork: Works cooperatively with others to accomplish business goals and objectives; asks others for their ideas and opinions; supports team's decisions; contributes to the team's efforts.


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About This Employer

The Ivey's Hotel

127 North Tryon Street
Charlotte, NC 28202

42 Room Hotel

www.theiveyshotel.com

Managed by

An Unparalleled Five-Star Experience in Uptown Charlotte.

The Ivey’s Hotel redefines luxury travel, offering the finest accommodations and impeccable service. Situated in the heart of Uptown Charlotte on North Tryon Street, guests will enjoy a luxurious experience with convenient access to Charlotte’s energetic central business and sports districts, and the area’s most esteemed cultural venues and dining establishments. Whether visiting Charlotte for leisure or business, guests can enjoy the best the city has to offer at The Ivey's Hotel.

Conveniently Located Within the Business & Entertainment District.

Positioned directly across the street from the Blumenthal Performing Arts Center and Bank of America Headquarters, The Ivey’s is just steps from the Charlotte Convention Center, Bank of America Stadium (home to the Carolina Panthers), NASCAR Hall of Fame Museum, the Charlotte History Museum, the Spectrum Center (home to the Charlotte Hornets), The Capital Grille, BLT Steak, Chima Brazilian Steakhouse, the Epicenter entertainment complex as well as other museums.

Offering First Class Service at Every Turn.

Whether visiting for business or leisure, the Ivey’s team is dedicated to providing a flawless experience. Our concierge team is available to assist and anticipate any of our guests’ needs. We offer:

  • Club Lounge Access & Continental Breakfast (2nd floor)
  • State of the art Fitness Center (2nd floor)
  • Conference & Meeting space (1st floor)
  • Transportation Services
  • Restaurant Reservations
  • Sporting & Event Tickets
  • In-Room Massage Services
  • Complimentary High-Speed WiFi
  • Business Services