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Marketing Manager

posted January 5, 2019

The Westin Portland Harborview
Portland, ME
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741475 l

About This Job

Manages internal/external hotel(s) and/or marketing, advertising, promotion and public relations projects.  Act as liaison between the hotel(s) and Interstate Hotels & Resorts marketing support, outside agencies and contracted vendors/service providers.  Practices overall project management and monitors the cost and status of all related sales & marketing expense items. 

As the Marketing Manager, you will:

  • Plan and execute advertising and promotion campaigns in support of established hotel(s) strategic sales and marketing plans. Manages the relationship between the hotel(s) and internal/external marketing resources/vendors.  Meet regularly with hotel(s) department heads, proactively providing marketing and strategic plans to the hotel(s).  Ensure all campaigns are in compliance with IHR and brand advertising standards and guidelines. 
  • Database Management/Marketing
    • Maintain record of active database availability
    • Develop new and update existing mailing lists for hotel(s) marketing needs
    • Analyze and review current/proposed data entry, storage and maintenance methods
    • Assist hotel(s) in the development and implementation of internal/external electronic communication
    • Response Tracking for executed initiatives
    • Sales System auditing and maintenance for database accuracy
    • Attend weekly, monthly and periodic sales, revenue management and marketing meetings to implement new website changes.
  • Manages and maintains the following;
    • Electronic Marketing Efforts
    • Collateral programs
    • Project Management
    • Internal/External Communication on projects and initiatives
    • Web Sites – Comprehensive on-line marketing
    • Logos, photography digital library and monthly newsletters.
    • Development of promotional concepts for hotel(s) as needed to fill low levels of occupancy, food and beverage sales and expand awareness of on-site recreational activities.
    • Develop merchandising programs (shopping carts).
    • Update and oversight of Internet sites including special promotions, accurate loading of hotel information, competitive analysis, trends and recommendations
    • Budget/Expense Management

SUPPORTIVE FUNCTIONS:

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.

  • Participate where appropriate in related trade civic/business related functions and a representative of IHR in the promotion of the property or properties and/or the city/region
  • Provide analysis necessary to support the development of the annual business plan and ongoing measurement. 
  • Perform special projects and other responsibilities as assigned and participate in task forces and committees as requested

Knowledge and Skills:

Education: High School Diploma required. Four year college degree or equivalent education/experience with course work in marketing preferred.

Experience: Three years combined sales, marketing, data management and supervisory experience.  Prior hotel/travel industry experience preferred

Skills and Abilities:

  • Extensive knowledge of marketing communication mediums to include but not limited to print advertising, internet marketing, public relations
  • Ability to develop and manage database information for marketing and sales communication
  • Ability to manage extensive amounts of information
  • Excellent written skills sufficient to produce internal/external sales and marketing communication
  • Excellent spoken and presentation skills
  • Ability to work effectively both independently and as a team
  • Ability to delegate, manage manpower and organize complex projects and establishes priorities
  • Ability to effectively deal with department heads, executive committee members, team members and corporate staff, some of whom will require high levels of patience, tact and diplomacy
  • Ability to manage multiple projects, meet and work effectively under time and resource constraints.

Interstate Hotels & Resorts is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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If you need accommodation for any part of the employment process because of a medical condition or disability, please call (703) 387-3830 or email ADA.Assistance@interstatehotels.com with the nature of your accommodation request and include the Hotel location and title of the job opening. Please allow one (1) business day for a reply.

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About This Employer

The Westin Portland Harborview

157 High Street
Portland, ME 04101

(207) 775-5411

289 Room Hotel

www.marriott.com

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Our Hotel

The Westin Portland Harborview provides travelers a perfect vantage point to explore Maine's largest city. Originally opened in 1927 as the Eastland Park Hotel, this historic hotel has been immaculately restored. Visitors can take a short walk to discover the Old Port and some of the best restaurants, retail shops, museums and artistic venues in Maine. Guests will leave feeling better than when they arrived when they stay over in our plush rooms and suites. Each of the guest rooms feature a stunning view of downtown, the harbor or Casco Bay. Guests can enjoy a thoroughly satisfying night's sleep in a Westin Heavenly® Bed. They can re-energize in our state-of-the-art Westin WORKOUT® Fitness Studio or relax with a massage, manicure and more at Artné Spa. We offer on-site dining, including the timelessly chic Top of the East rooftop restaurant with panoramic views. Weddings and meetings thrive here with nearly 15,000 square feet of event space and a spectacular grand ballroom.