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Director, Focused Service Brand Management - Asia Pacific

posted March 23, 2019

Hilton - Area Office Singapore
Singapore, Singapore

About This Job


The Director, Focused Service Brand Management - Asia Pacific helps plan, manage and execute against key category and brand priorities. The position reports directly to the SVP, Focused Service Brand Management - APAC. From a Brand Management perspective, this role will be responsible for helping to develop and execute category and brand strategies, effectively leveraging our company’s matrixed global/ regional organizational structure. The role requires experience leading and influencing cross-functional teams to drive results. The role will be responsible for gathering and analyzing data, identifying trends and insights, developing recommendations and business cases, developing powerful communication tools including PowerPoint decks, creating and implementing plans, and mobilizing the necessary resources for implementation. This Team Member must have experience dealing with multiple “client” groups (departments, corporate stakeholders, consumers, owners, etc), outstanding written and oral communication skills, and an exceptional ability to develop and present information persuasively. This Team Member must be an effective spokesperson for the Focused Service Brands in APAC (Hilton Garden Inn, Hampton, Tru) as well as Motto.

What will I be doing?

The Director, Focused Service Brand Management - Asia Pacific will be responsible for performing the following tasks to the highest standards:

  • Partner with SVP, Focused Service Brand Management - APAC and Focused Service Global Heads/ Brand Directors to leverage global brand strategies and execute them effectively within the APAC region. This includes partnering with the stakeholders above and others to develop short and long term regional strategies and priorities for the brand. Develop project plans against these, develops clear timelines, and project deliverables.
  • Provide support in monitoring performance against all regional KPI’s for the category and each brand.
  • Assist the SVP of Focused Service Brand Management in the day- to-day activities and follow up on all brand initiatives (i.e. development and pipeline, prototyping, food & beverage, owner profitability, etc).
  • Provide support to assist with proactive owner relationship development including but not limited to Owner Advisory Council, Development Seminars, Industry Events, and Owner Orientation preparation.
  • Help to understand current and evolving consumer and owner needs and evolves key aspects of the brand accordingly.
  • Help lead and coordinate regional competitive intelligence and benchmarking.
  • Help support the ongoing analysis and monitoring of each brand’s GOP performance and owner profitability, and provides recommendations accordingly.
  • Help with P&L activities and provides support with the annual budgeting process.
  • Attend all necessary brand meetings, serves as a proxy for the SVP, Global Head of Tru and conducts follow up actions as need


What are we looking for?

A Director, Focused Service Brand Management - Asia Pacific serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

  • Minimum Education: BA/ BS/ Bachelor’s Degree
  • Minimum Years of Experience: 7 years
  • Strong project management skills, highly organized
  • Strong analytical skills and ability to identify actionable insights from data; experience developing fact-based well-articulated business cases and driving organizational impact
  • Ability to successfully navigate Hilton and familiar with various Hilton cross functional teams, programs, and stakeholders
  • Experience in assisting with the development of new strategies, building business cases, gaining internal/ external support in a cross-functional environment, and driving implementation, with a track record of strong progress towards completion timelines
  • Experience conducting market assessment and/or competitive benchmarking to determine strategic opportunities
  • Leadership and influencing skills – must be able to help professionally lead, manage and collaborate using internal and external relationships successfully
  • Strong communication skills including the ability to proactively identify appropriate opportunities and to share those messages with a broad range of different audiences
  • Proficient with Microsoft Office (Word, PowerPoint, Excel) and strong ability to craft messaging and storytelling through PowerPoint presentations
  • Ability to travel as required (domestic and international): 25%

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

  • Education: MBA
  • Minimum Years of Experience: 8+ years
  • Experience working for a top 5 consulting firm a plus
  • Experience working for a hotel company a plus
  • Experience working for a CPG or other consumer-centric organization with integrated brand management experience a plus
  • Minimum of 3 years of experience developing annual plans, corporate budgets, narratives, forecasts and strategic roadmaps for large enterprises

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!



About This Employer

Hilton - Area Office Singapore

103 Penang Road
Singapore, 238467

Regional Office

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We are passionate about delivering exceptional guest experiences.

We believe Hospitality isn’t just a job; it’s a journey of self-discovery, growth, community and cultures. Our Team Members are extraordinary professionals who work together to deliver exceptional experiences for all who walk through our doors. As we continue to grow and innovate, our Vision “to fill the earth with the light and warmth of hospitality” has never faltered. We are more than a room for the night. We create heartfelt experiences for Guests, meaningful opportunities for Team Members, and a positive impact in our Communities.