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Director of Marketing

posted April 21, 2019

Vacation Myrtle Beach
Myrtle Beach, SC
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Does innovation excite you? Do you have an inner entrepreneurial spirit that loves to drive new concepts to completion that truly make an impact on the revenue that drives our business? Do you have a passion to lead a strong team that will help the team and company grow? If this applies to you...
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About This Job

Does innovation excite you?  Do you have an inner entrepreneurial spirit that loves to drive new concepts to completion that truly make an impact on the revenue that drives our business?  Do you have a passion to lead a strong team that will help the team and company grow?

Vacation Myrtle Beach, the leading resort group on the Grand Strand comprised of 14 oceanfront resorts, is seeking an experienced individual for the position of Director of Marketing.  The ideal candidate is proactive, innovative and passionate about what our company has to offer.  This individual should have a thorough understanding on digital and traditional platforms and integrate marketing efforts across our various properties.  The Director of Marketing will be in the field often to meet the various players in our region and uncover the pain points travelers encounter.  Essential job tasks include developing marketing strategies and devising out-of-the-box strategies for reaching consumers while increasing company revenue while also growing product awareness.  You must have an extensive knowledge in marketing, sales and promotion, coupled with a creative mindset and strong leadership skills.  If you have a history of problem-solving, innovative ideas and calculated risk-taking, we would love to hear from you.  If you are looking for a company with major growth potential, then look no further; just ask our new Chief Operating Officer, who was promoted from his role as our Director of Sales and Marketing.


Director of Marketing Job Duties and Responsibilities

Work closely with COO, resort general managers, revenue team and sales staff to create successful campaigns and communicate properly to the team

Inspire and lead our in-house marketing team

Manage department goals and develop a marketing strategy in accordance with the overall company goals and vision

Prepare and manage a marketing plan customized per resort designed to attain room night and revenue goals

Help guide and promote the overall brand identity of Vacation Myrtle Beach

Be a vital force in the creation and distribution of all varieties of marketing materials

Plan, direct, and organize advertising and promotional campaigns/events

Collect and analyze customer data and market research data and apply to current projects

Identify potential markets and test them extensively

Provide updated status reports with relevant data concerning current marketing projects

Run campaigns across multiple social media platforms

Lead in design and oversight of ad layouts

Write content for marketing material

Oversee and prepare marketing budgets

Work with a wide variety of vendors to integrate into the overall marketing plan

Negotiate advertising contracts

Marketing Executive Job Requirements and Qualifications

Bachelor’s degree in marketing, business administration, or related field; MBA preferred

Extensive experience in marketing, advertising, and brand management

Outstanding leadership attributes

Digital marketing/advertising expertise

Experience crafting spreadsheets and other data collection/presentation methods

Extensive knowledge of current and relevant markets

Stellar written and oral communication skills

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About This Employer

Vacation Myrtle Beach

1144 Shine Ave
Myrtle Beach, SC 29577

(866) 251-5522

Corporate Office

www.vacationmyrtlebeach.com

About Us

Vacation Myrtle Beach is one of the leading resort hotel and condominium marketing groups on the Grand Strand, and managed by Legacy Business Solutions, LLC. Our properties are diverse and host all kinds of guests: travelers, golf enthusiasts, special business and social groups, weddings, and more!

Vacation Myrtle Beach is the official vacation site of Myrtle Beach, South Carolina. Featuring nearly 4,000 units in a variety of Myrtle Beach hotels and resorts right on the ocean. Vacation Myrtle Beach also provides information on Myrtle Beach's hottest attractions, theaters, golf, shopping, dining and more. 

 

Core Values

  • We are a family committed to integrity, faith, and a vision of growth
  • We "WOW!" by exceeding expectations
  • We make it happen with passion and determination
  • We teach and learn together through communication
  • We serve with a smile
  • We embrace and drive change 
Our Vision Statement 

To give our guests the most exciting, fun-filled, and enjoyable vacation experience ever!