Does innovation excite you? Do you have an inner entrepreneurial spirit that loves to drive new concepts to completion that truly make an impact on the revenue that drives our business? Do you have a passion to lead a strong team that will help the team and company grow? If this applies to you...
Does innovation excite you? Do you have an inner entrepreneurial spirit that loves to drive new concepts to completion that truly make an impact on the revenue that drives our business? Do you have a passion to lead a strong team that will help the team and company grow?
Vacation Myrtle Beach, the leading resort group on the Grand Strand comprised of 14 oceanfront resorts, is seeking an experienced individual for the position of Director of Marketing. The ideal candidate is proactive, innovative and passionate about what our company has to offer. This individual should have a thorough understanding on digital and traditional platforms and integrate marketing efforts across our various properties. The Director of Marketing will be in the field often to meet the various players in our region and uncover the pain points travelers encounter. Essential job tasks include developing marketing strategies and devising out-of-the-box strategies for reaching consumers while increasing company revenue while also growing product awareness. You must have an extensive knowledge in marketing, sales and promotion, coupled with a creative mindset and strong leadership skills. If you have a history of problem-solving, innovative ideas and calculated risk-taking, we would love to hear from you. If you are looking for a company with major growth potential, then look no further; just ask our new Chief Operating Officer, who was promoted from his role as our Director of Sales and Marketing.
Director of Marketing Job Duties and Responsibilities
Work closely with COO, resort general managers, revenue team and sales staff to create successful campaigns and communicate properly to the team
Inspire and lead our in-house marketing team
Manage department goals and develop a marketing strategy in accordance with the overall company goals and vision
Prepare and manage a marketing plan customized per resort designed to attain room night and revenue goals
Help guide and promote the overall brand identity of Vacation Myrtle Beach
Be a vital force in the creation and distribution of all varieties of marketing materials
Plan, direct, and organize advertising and promotional campaigns/events
Collect and analyze customer data and market research data and apply to current projects
Identify potential markets and test them extensively
Provide updated status reports with relevant data concerning current marketing projects
Run campaigns across multiple social media platforms
Lead in design and oversight of ad layouts
Write content for marketing material
Oversee and prepare marketing budgets
Work with a wide variety of vendors to integrate into the overall marketing plan
Negotiate advertising contracts
Marketing Executive Job Requirements and Qualifications
Bachelor’s degree in marketing, business administration, or related field; MBA preferred
Extensive experience in marketing, advertising, and brand management
Outstanding leadership attributes
Digital marketing/advertising expertise
Experience crafting spreadsheets and other data collection/presentation methods
Extensive knowledge of current and relevant markets
Stellar written and oral communication skills
Vacation Myrtle Beach is one of the leading resort hotel and condominium marketing groups on the Grand Strand, and managed by Legacy Business Solutions, LLC. Our properties are diverse and host all kinds of guests: travelers, golf enthusiasts, special business and social groups, weddings, and more!
Vacation Myrtle Beach is the official vacation site of Myrtle Beach, South Carolina. Featuring nearly 4,000 units in a variety of Myrtle Beach hotels and resorts right on the ocean. Vacation Myrtle Beach also provides information on Myrtle Beach's hottest attractions, theaters, golf, shopping, dining and more.
To give our guests the most exciting, fun-filled, and enjoyable vacation experience ever!