OVERVIEW: The Corporate E Commerce Manager (EM) is responsible for the digital communications for Wincome USA’s portfolio of hotels. The EM helps each property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of their property strategies in owned and third-party electronic channels (hotel website, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on each hotel’s direct online property channels. The EM serves as a thought leader to their hotel’s marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance the digital experience. To this end, he/she will be in touch with their property teams on a regular basis to make sure the hotels are fully activated and optimized on their hotel websites and appropriate in-language global sites. The EM partners hand in hand with their colleagues on the property marketing team to engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. This role also provides eCommerce communication, training, education, reporting and analysis to marketing and sales teams on property.
The Ecommerce Manager is specifically responsible for developing communications content and input from various channels, to include but not limited to: website, email marketing, social channels, and digital advertising. This includes developing website content, on-property e-brochures, mobile app specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile applications. This also includes creating and executing innovative social media content and programs that will increase revenue and awareness, creating a positive perception of the hotels, its restaurants, and services.
The ideal candidate will be excited to take on a multitude of projects from start to finish.
The Ecommerce Manager also participates in total hotel management as a member of the marketing team, reporting to, and in partnership with the Corporate Director of Marketing.
Conducting Daily Ecommerce Activities that Achieve Company and Hotel Goals
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
Building Successful Relationships that Generate Sales & Marketing Opportunities
ADDITIONAL DUTIES AND RESPONSIBILITIES
KEY TALENTS AND EXPERIENCE / EDUCATION REQUIREMENTS
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Wincome Hospitality is a division of Wincome USA, a family-owned real estate investment, development, and management ﬁrm based in Anaheim, California. Originally founded by Paul Chan back in 1988, the firm has been recently passed down to his son, Mark Chan. With over 30 years’ experience in the OC area, the original investments included a mixed portfolio of apartment buildings and oﬃce space both locally and in the greater Dallas region. As with most successful real estate investments, location is king which led Paul Chan to acquire a small boutique hotel located on Harbor Boulevard, directly across from the main entrance to Disneyland. This acquisition marked Wincome’s entry into the hospitality space (thereby creating Wincome Hospitality) and changed the course of the company for the next 30 years.
The original small boutique hotel came to be known as The Carousel Inn and Suites and was a trend setter for the market during the mid-90s once Wincome hired a General Manager by the name of Paul Sanford. Sanford, having recently left a successful career in Hawaii to finish his MBA at Pepperdine, brought world renown service culture from the islands to this boutique hotel. This mix of service and location led to over two decades of success at this property and helped Wincome establish its footprint in the Anaheim Hotel market.
Wincome expanded the hotel portfolio in 1998 by purchasing three smaller hotels on West Katella Avenue that had long been overlooked and rundown by their former owners. Mr. Chan had a vision of taking the three separate spaces and combining the properties to form a unique resort like atmosphere unlike any other in the Anaheim Resort District. After a multi-year renovation, the vision was realized when the site reopened as the Anabella Hotel in 2001.
2010 marked Wincome’s first venture into the luxury four-diamond market when they bought the Wyndham Hotel in Costa Mesa. The property undertook a $20 million renovation to which it received its first four-diamond award in 2013. The property officially rebranded in 2016 as the Avenue of the Arts Costa Mesa, a Tribute Portfolio Hotel, originally a Starwood brand but now under Marriott’s portfolio. Having since won multiple service, design and hotel awards, Wincome was able to take another forgotten property and turn it into a market leader.
Riding off the success of Avenue of the Arts and now headed by Paul Chan’s son Mark, Wincome started the next phase of their company in 2015 when they sold the Carousel to Walt Disney Parks & Resorts to facilitate Disney’s Eastern Gateway project. In 2016, they purchased an oﬃce building at 888 Disneyland Drive—leasing the building to tenants as well as setting up their corporate headquarters. They also acquired the Anaheim Plaza Hotel, a 9-acre site located on Harbor Boulevard, and converted it to The Anaheim Hotel, a three-diamond property.
Wincome is known for unique location based hotels that mix elevated design with our signature sophisticated sincere service. Our passionate staff’s mission is to exceed expectations and create remarkable experiences for our guests.
As a family-owned business, Wincome Hospitality is dedicated to Elevating the Experience through the values of customer service, a true partnership with our team members, and deep connections to the communities in which we do business.