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Marketing Coordinator

posted October 19, 2019

Graduate Lincoln
Lincoln, NE
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791225 l

About This Job

Graduate Hotels® is seeking a Marketing Coordinator to join our team at Graduate Lincoln. Graduate Hotels is a hotel collection targeting university-anchored markets across the country that celebrates each town's unique local culture and history.

The Marketing Coordinator will oversee the implementation of brand-level marketing initiatives at the property level, as well as be responsible for concepting and executing property-specific marketing efforts for Graduate Berkeley including cultivating relationships with local businesses and the student body, supporting creative, business needs and promotional press efforts, and generating brand awareness via social media platforms. This position will report directly to the Regional Marketing Manager. The ideal candidate would be a self-starter, outgoing, a creative thinker, and enjoy working in a fast-pace entrepreneurial environment.

MARKETING COORDINATOR RESPONSIBILITIES:

  • Directly connect the hotel to the university programs and events when possible.
  • Drive traffic to the hotel and on-site dining through concepting and executing dynamic marketing plans inclusive of advertising, email campaigns, local events, programming and sponsorships
  • Develop relationships with local like-minded businesses to create meaningful partnerships. Interact and build relationships with the student body to generate brand awareness and engagement
  • Work directly with PR agency to drive awareness of the hotel and food and beverage outlets in local outlets
  • Assist with creating and updating property marketing calendars
  • Concept and execute programming events for the property and food & beverage outlet
  • Run organic social media account for the property. Collect and create content, draft content calendars and interact with community on social platforms to drive followers and engagement
  • Assist with property marketing and promotions by being involved in design and creation process for promotional materials such as e-blasts, advertising and collateral

KNOWLEDGE, SKILLS AND ABILITIES:

  • Ability to communicate effectively verbally and in writing
  • Demonstrated ability to lead a team
  • Excellent attention to detail
  • Financial savvy
  • Proficient in Microsoft Office products

JOB COMPETENCIES:

  • Commitment to Task: Demonstrates dependability and shows a sense of urgency about getting results; willing to commit the hours it takes to get the job completed; takes responsibility for actions and achieves results; overcomes obstacles.
  • Communication Skills: Presents ideas, concepts, and information effectively and clearly through the spoken word; actively listens; communicates comfortably with various audiences; responds effectively to questions.
  • Flexibility: Adapts and changes course of action when appropriate; effectively transitions from task to task; deals well with unresolved situations, frequent change, delays, or unexpected events; maintains objectives amidst shifting priorities.
  • Initiative: Takes action proactively; addresses issues or opportunities without supervision; focuses on desired results and accomplishments; demonstrates clear purpose, enthusiasm, and a "can-do" attitude.
  • Managing Execution: Manages multiple projects and effectively prioritizes tasks, responsibilities, and goals; uses goals to guide actions and creates detailed action plans; organizes and schedules people and tasks; utilizes resources effectively to meet goals.
  • Teamwork: Works cooperatively with others to accomplish business goals and objectives; asks others for their ideas and opinions; supports team's decisions; contributes to the team's efforts.

EDUCATION AND EXPERIENCE:

  • 0-3 years of experience in Marketing, Public Relations or related field
  • Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skill
  • Ability to travel to assist with big events at sister properties when needed

About Us:

Graduate Hotel Management is a Division of Schulte Hospitality Group that currently manages the Graduate Hotels® portfolio. Graduate Hotels is a hand-crafted collection of hotels that reside in dynamic university-anchored towns across the country. Each hotel pays homage to the heritage of its unique town through cultural nods to the local community. Launched in 2014, there are currently 15 open and operating hotels across the U.S. and an additional 15 hotels under development slated to open by the end of 2020. Graduate Hotels is owned by Adventurous Journeys (AJ) Capital Partners, a Chicago-based vertically-integrated real estate developer, owner and operator. For more information on Graduate Hotels, please visit graduatehotels.com.

*Graduate Hotel Management is an Equal Opportunity Employer.

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About This Employer

Graduate Lincoln

141 North 9th Street
Lincoln, NE 68508

(402) 475-4011

231 Room Hotel

www.graduatehotels.com

Managed by

Our Hotel

Graduate Lincoln is more than just a place to lay your head. While you’re with us, tee off in our Topgolf Swing Suite, grab a cocktail at our tiki bar, John J’s, and sip an espresso at Poindexter, Graduate Hotels’ coffee concept. Get your game on up on our second floor patio, outfitted with Foosball, Ping Pong and a year-round pool. We’re also the perfect spot for Huskers – and their dogs! Pets stay free at Graduate Hotels.

We’re just a dash from UNL campus and amid the fun and fuss of the historic Haymarket District in downtown Lincoln.  Students, faculty and alum can enjoy our everyday get-away bedecked in Americana and vibrant greens. Host to landmark weddings, playful get-togethers (indoor pool or pinball anyone?) and Huskers happenings – it all happens here. 

From boardroom business to bridal parties, we can help plan your meeting or Star City meet up for 4 or 400. We offer custom catering menus for any occasion and supply the latest tech touches to keep your specs on point.