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Regional Marketing Manager

posted December 7, 2019

Graduate Nashville
Nashville, TN
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767630 l

About This Job

Graduate Hotels® is seeking a Regional Marketing Manager to join our team to lead marketing efforts in for Graduate Nashville, Graduate Knoxville, Graduate Athens, Graduate Oxford, and Graduate Columbia.

Graduate Hotels builds authentic, playful spaces that connect travelers, students, and locals. Through thoughtfully curated design, creative F&B and community-focused events, we create hotels worthy of their hometown.

Graduate Hotels builds authentic, playful spaces that connect travelers, students, and locals. Through thoughtfully curated design, creative F&B and community-focused events, we create hotels worthy of their hometown.

We are a diverse team of experience makers and storytellers. As a Graduate Hotels team member, you are the local insider shaping guest experiences. Our goal is to make every guest feel like a local even if it's their first time in town. In order to help you deliver on that goal, we encourage our team members to embody the same mindset as our guests through Graduate experiences and encouraged community exploration with local establishments.

Our teams excel in delivering top results while introducing clients and guests to the design and service that have made us one of the fastest growing lifestyle brands in the country. There is never one right answer in hospitality. Come share your past experiences with us, to help write this textbook on service.

POSITION PURPOSE:

Oversees the implementation of brand-level marketing initiatives at the property level, as well as be responsible for strategizing, concepting and executing property-specific marketing efforts for the its region including cultivating relationships with local businesses and the student body, supporting creative, business needs and promotional press efforts, and generating brand awareness via social media platforms.

JOB DUTIES AND RESPONSIBILITIES:
  • Hire, lead, and manage of team of marketing coordinators for the region
  • Drive traffic to the hotel and on-site dining through concepting and executing dynamic marketing plans inclusive of advertising, email campaigns, local events, programming and sponsorships
  • Develop relationships with local like-minded businesses to create meaningful partnerships. Interact and build relationships with the student body to generate brand awareness and engagement
  • Work directly with PR agency to drive awareness of the hotel and food and beverage outlets in local and regional outlets
  • Manage the creation and upkeep of property marketing events and email calendars
  • Concept and execute programming events for the property and food & beverage outlet
  • Run paid and organic social support for the properties. Collect and create content, draft content calendars and interact with community on social platforms to drive followers and engagement
  • Shape property marketing and promotions by being involved in design and creation process for promotional materials such as e-blasts, advertising and collateral
  • Developing, maintaining, and managing property marketing budgets and preparing marketing strategy for those plans
  • Collaborate with eCommerce Director and Revenue Management team on strategy and execution of marketing plans, inclusive of advertising plans
  • Supervise support team for regional properties, including coordinators and interns
EDUCATION AND EXPERIENCE:
  • Bachelor's degree in Marketing, Communication or related field preferred
  • Minimum of three year of experience in a Marketing, Public Relations or related fields
  • Experience supporting Talent Acquisition and management activities preferred
  • Experience with MS Outlook, PowerPoint, Word and Excel required
  • Experience with WordPress and website management tools a plus
  • Ability to Travel 25-50% of the time.

ABOUT US:

Graduate Hotels is a hand-crafted collection of hotels that reside in dynamic university-anchored towns across the country. Each hotel pays homage to the heritage of its unique town through cultural nods to the local community. Launched in 2014, there are currently 19 open and operating hotels across the U.S. and an additional 15 hotels under development slated to open by the end of 2020. Graduate Hotels is owned by Adventurous Journeys (AJ) Capital Partners, a Chicago-based vertically-integrated real estate developer, owner and operator. For more information on Graduate Hotels, please visit graduatehotels.com.

*Graduate Hotels Management is an Equal Opportunity Employer

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About This Employer

Graduate Nashville

2004 West End Avenue
Nashville, TN 37212

203 Room Hotel

www.graduatehotels.com

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Opening Soon!

"Built for Vandy"