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Director of Sales and Marketing

posted January 4, 2020

THēsis Hotel Miami
Coral Gables, FL
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812765 l

About This Job

Opportunity:  Director of Sales & Marketing

Develop and execute strategic sales and marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships. 

Potential Career Path

Area Director of Sales – Regional Director of Sales – Corporate Director of Sales – VP Sales

Essential Job Functions

  • Develop a strong Ecommerce presence managing internet market and social media opportunities and relationships.
  • Work in partnership with the Director of Revenue Management to develop, communicate and implement sales strategies, mix of business, channel management, and pricing strategies.
  • Use internal and external resources and data to develop strategic plans to incorporate all business segments.
  • Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
  • Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
  • Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
  • Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
  • Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
  • Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
  • Articulate and leverage the benefits of the hotel to close sales opportunities.
  • Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
  • Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development. Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
  • Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values. Travel locally to conduct outside calls, promote the hotel and review competition.
  • Follow sustainability guidelines and practices related to HHM’s EarthView program.
  • Perform other duties as requested by management.

Position Requirements

  • Four-year college degree required; additional/advanced degree coursework in businessadministration, marketing and communications a plus.
  • Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
  • Public relations and community marketing experience required.
  • Proficient in use of Excel, Word, Delphi and access database tools.

Work Environment and Context

  • Work schedule varies and may include occasionally working on holidays, weekends.
  • Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
  • Moderate travel between hotel and client’s locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

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About This Employer

THēsis Hotel Miami

1350 South Dixie Highway
Coral Gables, FL

(305) 667-5611

220 Room Hotel

www.thesishotelmiami.com

Our Hotel

Located across the street from the University of Miami and easily accessible to the Metrorail, the Underline, US-1, and the Coconut Grove trolley, THesis Hotel is part of Paseo de la Riviera – a gathering place for all to connect.

Rethinking the way you experience a hotel stay, Thesis Hotel is bringing lifestyle, comfort, and community together. THesis Hotel Miami is focused on creating an active and engaged space for guests, friends and members of the Coral Gables community to come together. Featuring 245 hotel rooms, two chef-driven restaurants that will transport your taste buds around the globe, community-led inspired events, creative meeting & event spaces including the urban living room, and a rooftop pool serving the latest libations.