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Director of Sales

posted February 7, 2020

Plunge Beach Resort
Fort Lauderdale, FL
Come take the Plunge!!! Excellent opportunity for experienced Director of Sales at the beautiful Plunge Beach Hotel in Lauderdale by the Sea!
755973 l

About This Job

Job overview

 The Director of  Sales will need to sell the facilities, services, and staff of the Hotel in accordance with the facilities business/marketing plans in order to meet or exceed budgeted sales department room night and revenue goals.

What you will be doing

  • Weekly telephone research professionally qualifying all local and regional outside sales calls. Appointments should be made where possible and specific information obtained prior to actual call. This also applies to potential cold calls (non appointment and scheduled). Responsible decision makers name and potential annual sleeping rooms/hotel revenue should be obtained prior to actual call.
  • Implementation of, unless otherwise specified by General Manager, a minimum of 25-30 qualified outside sales calls weekly. Out of town solicitation is also to be made when requested.
  • Develop and maintain an "active and inactive" trace file depicting all outside sales and inside sales call activity. In addition, complete and file individual sales call reports in local offices.
  • Upon request of clients, and in the absence of appropriate designated sales personnel, book overnight accommodations for corporate transient, corporate groups, and local business contact. Upon return of appropriate personnel communicate clearly all transactions made.
  • Correspond with potential customers providing any requested information concerning bids, proposals, confirmation of bookings, thank you letters, follow up letters, etc. In conjunction with other office personnel, maintain accurate and up to date records of all sales department functions and transactions.
  • Conduct hotel tours and entertain qualified potential clients in accordance with the company and property policies.
  • Sells, coordinates, and services Catering leads and events
  • Assist the General Manager in the research and development of any annual business or marketing plans directly related to their market segments or territories.
  • Submit required monthly/quarterly/annual reports to the General Manager.
  • Local community involvement as it benefits the hotel, via approved memberships in organizations.
  • Development or research of pricing and policies updating.
  • Present a clean, pleasant professional image to project a positive polished appearance to potential guests and clients.
  • Contribute and work as a "team" member in all facets of the position.
  • Perform other services and duties as requested by the General Manager. May may be called on to host functions and participate in, or conduct sales blitzes, travel and work extended hours to achieve departmental goals.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Ability to write reports, business correspondence, and procedure manuals.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.


  • Four year college or university program certificate; or equivalent combination of education and experience.


  • Two to four years related experience in Hotel/Resort.
  • Prior independent hotel experience preferred

This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time. 


About This Employer

Plunge Beach Resort

4660 El Mar Drive
Fort Lauderdale, FL 33308

(754) 312-5775

137 Room Hotel

Our Hotel

Tucked along South Florida’s fabled A1A in Lauderdale by the Sea, Plunge Beach Resort is a laid-back, low-key retreat for beach lovers and bohemians in search of an edgy, off-the-radar getaway. Catering to today’s creative class, this oceanfront hideaway shuns corporate conformity in favor of a brilliantly offbeat approach to food, fun, music, technology, recreation and guest rooms. All in a world-class location that celebrates the timeless traditions of the Great American Beach Town.

Meetings & Events

At Plunge Beach Resort, we love to host! Whether visitors are seeking the perfect hotel for their wedding guests or an ideal spot for their next girls-only getaway, corporate retreat, incentive trip or family reunion, the laid-back, anything-but-boring vibe of our oceanfront Lauderdale by the Sea hotel will set just the right tone.


Flavorful and unfussy, our food reflects our seaside surroundings. Serving fresh-off-the-boat seafood and fun food truck favorites, we embrace what’s bold, imaginative and uncomplicated. From street tacos on the beach and local coffee and organic sweets in our market to small plates and citrus-infused cocktails and small-batch beers in our gastro pub and beachside bars, we’ve got everyone covered.