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Director of Sales

posted January 13, 2020

Toll House Hotel
Los Gatos, CA
Come join our family in sunny California, The Director of Sales leads our wonderful Sales team with the knowledge of the market and motivates the team to generate sales.
819999 l

About This Job

Job overview

This position directly manages assigned staff and indirectly manages all subordinates.  Articulates Company goals to the staff.  Demonstrates commitment to these goals through work ethic, integrity and respect for the Company and associates.  Unites associates in a common commitment to achieve and exceed these goals.  Works closely with management throughout the hotel and the Company.  Impresses customers and guests with quality and timely service in a pleasant and friendly manner.

  • Knowledgeable on market, positioning of hotel, amenities and brand.  Understand booking patterns, trends, high demand times, and events in the market.
  • Research and understand demand generators, new business sources, the internet as a prospecting tool, community involvement and networking. 
  • Achieve / exceed personal booking goals and motivate sales staff to do same. 
  • Research competing hotels and identify sales strategies.
  • Understand and use industry reports like Star Reports, etc. 
  • Develop effective sales strategies to counter the competition. 
  • Influence and convince customers to select the hotel for their hospitality needs.
  • Negotiate terms and reconcile differences. Develop contingency plans and act promptly and effectively when closing problems arise.
  • Develop valuable business relationships that result in additional sales and new customers to capture a larger share of the local market. 
  • Aggressively pursue all appropriate opportunities for customer solicitation and relationship building.
  • Aggressively engage in creative networking, uncovering and cold calling prospective clients to generate activity for future business.
  •  Develop, recommend, implement and manage the Sales annual budget, business/marketing plan, and objectives to meet/exceed expectations.
  •  Market the hotel and services to meet/exceed sales and financial objectives. 
  • Ensure sales costs are within budgeted guidelines. 
  • Review vendors and products to ensure procurement of top quality products at minimum prices.
  • Develop action steps to correct any expense problems.  Submit recommendations for changes and improvements to the General Manager.


  • Possess knowledge of accounting and budgeting along with the ability to compile facts/figures and analyze information that involves data manipulation or interpretation to arrive at logical conclusions. 
  • Ability to anticipate and identify issues and exercise initiative to investigate, interpret and weigh alternatives to reach logical conclusions and make sound business decisions.
  • Possess knowledge of hospitality, business and basic accounting principles and practices.
  • Effective listening, verbal, written, negotiation and closing skills.
  • Ability to assess customer needs, understand market dynamics and prepare presentations/proposals tailored for individual customers.
  • Ability to meet/exceed expectations for prospecting calls, appointments, presentations, proposals and closes.  Ability to achieve customer satisfaction.
Education and Experience:
  • 5 or more years of luxury hotel sales experience
  • Previous experience in local corporate and business transient markets
  • Bachelor degree in sales & marketing, hospitality management or related major

EE/AA: Minorities, Vets, Disability and Female


About This Employer

Toll House Hotel

140 South Santa Cruz Avenue
Los Gatos, CA 95030

(408) 395-7070

115 Room Hotel

Our Hotel

At the base of the Santa Cruz Mountains in Los Gatos, California, Toll House Hotel invites revelry at every turn, blending the intimate charm of a small town with the natural beauty and modern style that defines the Silicon Valley.

Toll House is the seamless blend of an intimate small-town hotel and the modern character that embodies the Silicon Valley. At the heart of beautiful Los Gatos California, at the base of the serene Santa Cruz Mountains, this charming hotel perfectly captures the ambiance of the historic South Bay town.