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Business Transient Sales Manager

posted February 13, 2020

Varscona Hotel on Whyte
Edmonton, AB, Canada
761833 l

About This Job

53 North Collection is looking for an exciting & enthusiastic individual to join our sales team for three independent, boutique properties in Edmonton!

The Business Transient Sales Manager will be responsible for increasing room revenue by prospecting national and local sales markets for transient business as well as build new accounts to ensure all revenue goals are achieved and/or exceeded. This position will ensure a positive overall impression of the property as well as assist with all aspects of sales and marketing. This position requires a flexible schedule that may include evenings, weekends, and holidays. Hours of work will fluctuate depending on business levels.


  • Consistently performs the Hotel’s Company Standards of Service; interact with guests, all hotel associates in a professional, gracious and friendly manner and ensures staff does the same.
  • Solicits past and new business to ensure all revenue goals in business transient guest rooms are achieved and exceeded through telephone solicitation, outside sales calls, site inspection and written communication.
  • Manages accounts to achieve guest satisfaction and productivity.
  • Develops and maintains knowledge of market trends, competition and customers.
  • Actively prospecting to ensure quarterly targets are met.
  • Prepares correspondence to guests, internal bookings reports and file maintenance.
  • Participates in the daily line-up, pre-convention meetings, and other sales related meetings as required.
  • Attends trade shows, community events and industry meetings; also participates in sales blitzes to develop business.
  • Assists with the day-to-day functions of Sales & Catering Office.
  • Works effectively with Rooms, Catering, Conference Services and Banquet Departments to provide quality service to guests.
  • Achieves and exceeds monthly and annual rooms revenue quota within’ assigned market segments.
  • Familiar with all aspects of the Health & Safety program including health & safety responsibilities.
  • Comply with attendance rules and be available to work on a regular basis.
  • Perform any other job related duties as assigned.


  • Minimum 3 years sales management experience required, business transient experience would be considered an asset
  • Post-Secondary education or Hospitality education required
  • Strong communications skills are essential
  • Thorough knowledge of Microsoft Word, Excel, and Outlook
  • Previous experience with Opera Property Management System an asset
  • Must have excellent organizational, interpersonal and administrative skills
  • Must be completely familiar with the role during hotel emergencies, including fire alarms, medical emergencies, the use of Incident Reports and Logbooks.
  • Fluent in English (written and oral).
  • Must be able to work varied shift work, including weekends and holidays.


  • Security clearance required upon offer of employment.
  • Possess sensational customer service philosophy and a self-starting personality with an even disposition.
  • Maintain a professional appearance and manner at all times.
  • Can communicate well with guests.
  • Must be willing to “pitch-in” and help co-workers with their job duties and be a team player.
  • Highly organized, results oriented and ability to work in a multi-functional team environment.

About This Employer

Varscona Hotel on Whyte

8208 106 Street
Edmonton, AB T6E 6R9

(780) 434-6111

89 Room Hotel

Our Hotel

Varscona is a charming lifestyle hotel providing a warm and comfortable hospitality experience to those looking for a home away from home when they travel. Situated in the heart of historic Old Strathcona, and nestled amongst numerous restaurants, boutiques and theatres blending bohemian panache with contemporary chic. This central location provides easy access to the University of Alberta, downtown and south Edmonton business and government districts. The Edmonton river valley is a few blocks away and offers miles of cycling and walking paths, parks and off leash areas.

Varscona combines old-world comfort with modern amenities. Timeless furnishings featuring luxurious textiles in rich hues of green and earthy brown enhance the public spaces and guest rooms. Casual sophistication and warm hospitality provide guests a welcoming haven.

The Varscona team is empowered to do what it takes to ensure every guest’s experience is exceptional. Sincere, unscripted and genuine service is our trademark.