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Director of Sales

Posted January 4, 2021

Fairfield Inn & Suites Lexington North
Lexington, KY
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About This Job

JOB DUTIES AND RESPONSIBILITIES

  • Maintain and promote a teamwork environment with effective and clear communication amongst co-workers through positive leadership
  • Provide pricing and guidance recommendations to sales staff, review and approve any special corporate negotiated rates
  • Develop a working knowledge of the operations of the hotel, including food and beverage, guest services, reservations
  • Develop a complete knowledge and ensure adherence to company sales policies and SOPs
  • Drive customer loyalty to grow share of the account by delivering service excellence throughout each customer experience
  • Provide guidance for RFP Season Annually to National Sales with the help from GM and/or Regional DOS & National Sales
  • Ensure all pertinent aspects of solicitation, closing, and customer communications are complete and documented for the team
  • Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
  • Analyze sales and revenue management reports to identify trends and future demand opportunities Monitor pricing, MAR and other minimums to ensure pricing is within an acceptable range based on available inventory, current sales/revenue strategies and market demand
  • Participates in forecasting for revenue and expenses
  • Conduct ongoing competitor price and product analysis to ensure proper rate positioning and product offering relative to competition
  • Conducts weekly and monthly share analysis for measurement of hotels market performance versus competition and implements strategies accordingly in conjunction with the Regional Director of Sales, Regional Director of Revenue Management, GM
  • Recommend and implement new sales programs at the hotel and accurately track ROI
  • Initiates collateral and online marketing efforts to include all printed sales collateral, direct mail, discount promotions, e-mail marketing, website presence and tracks ROI on all advertising and marketing spend
  • Prepares annual marketing/business and budget plans
  • Set and monitor team member goals including weekly sales activities, room night and revenue goals monthly, quarterly, yearly
  • Abides by Prime Time Selling hours
  • Perform any other job-related duties as assigned

EDUCATION AND EXPERIENCE

  • Minimum of Bachelor's Degree in Hotel Administration, Business, or Marketing
  • Minimum of 5 years in progressive hotel sales with leadership responsibilities

KNOWLEDGE, SKILLS AND ABILITIES

  • Strong analytical skills relative to impact on hotel revenues
  • Ability to communicate effectively verbally and in writing
  • Strong interpersonal skills
  • Strong understanding of revenue management principles
  • Proficient in Microsoft Office Products, focus on Excel, Word and Outlook
  • Ability to travel as needed
  • Must have flexible work hours that may include evenings, weekends, and holidays
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About this Employer

Fairfield Inn & Suites Lexington North

2100 Hackney Place
Lexington, KY 40511

(859) 977-5870

114 Room Hotel

www.marriott.com

Our Hotel

When traveling to the Lexington Newtown area for business or fun, Fairfield Inn & Suites by Marriott Lexington North is the ideal hotel for you. We look forward to accommodating travelers in the most spacious guest rooms and suites in the area only 4 miles to Downtown Lexington. The hotel is within a 5 minute drive to the UK Coldstream Research Campus, Lexmark, & Toyota. Lexington is known for The Kentucky Horse Park, University of Kentucky, Keeneland & the historical KY Bourbon Trail. As the closest hotel to the Kentucky Horse Park, located just minutes to Downtown Lexington and the University of Kentucky Campus and Hospital, be sure to take in the sights while here! Enjoy a hotel experience you're looking for. Business travelers, families, sporting teams & fans receive a courteous welcome at check-in and enjoy conveniences of being productive while on the road. There's no denying that the Lexington North Fairfield Inn & Suites is the best value in town. Believe in Fairfield Inn.