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Field Marketing Manager - West Region (Remote)

Posted November 11, 2020

Graduate Hotels
Louisville, KY
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About This Job

Graduate Hotels Management is seeking a Field Marketing Manager -- West Region to join our Graduate team to support property marketing for our collection of hotels.

Graduate Hotels creates authentic, playful spaces that connect a community's travelers, students, and locals. Through thoughtfully curated design, creative F&B and community-focused events, we create hotels worthy of their hometown.

We are a diverse team of experience makers and storytellers. As a Graduate Hotels team member, you are the local insider shaping guest experiences. Our goal is to make every guest feel like a local even if it's their first time in town. In order to help you deliver on that goal, we encourage our team members to embody the same mindset as our guests through Graduate experiences and encouraged community exploration.

The Field Marketing Manager will oversee the implementation of brand-level marketing initiatives at the property level, as well as be responsible for strategizing, concepting and executing property-specific marketing efforts for the area including cultivating relationships with local businesses and each university student body, supporting creative, business needs and promotional press efforts, and generating brand awareness via social media platforms. This position will report directly to the Senior Field Marketing Manager. The ideal candidate would be a self-starter, outgoing, a creative thinker, can travel and enjoy working in a fast-pace entrepreneurial environment.

JOB DUTIES AND RESPONSIBILITIES:

  • Drive traffic to the hotel and on-site dining outlets through concepting and executing dynamic marketing plans inclusive of advertising, email campaigns, local events, programming and sponsorships
  • Set marketing goals and objectives, tracking progress and reporting consistently to the Senior Field Marketing Manager
  • Ensure proper brand standards across all executions
  • Develop relationships with local like-minded businesses to create meaningful partnerships
  • Interact and build relationships with the student body and campus groups to generate brand awareness, cultivate brand ambassadors and increase and engagement
  • Manage the creation and upkeep of property marketing events and email calendars
  • Run paid and organic social support for the properties. Collect and create content, draft content calendars and interact with community on social platforms to drive awareness and engagement
  • Shape property marketing and promotions by being involved from ideation to execution in design, inclusive of the creation process for promotional materials such as e-blasts, advertising and collateral
  • Monitor property web pages, updating various pages including packages and events in conjunction with the revenue management team and property interns
  • Align internal stakeholders across sales, revenue & f+b to implement and execute programs aligned with goals and objectives, focusing on f+b outlets and room nights
  • Supervise support team for area properties, including interns
  • Manage and track against university athletics contracts, fostering the relationship and building engaging activations as outlined in annual agreements
  • Assist in the hiring, training and integration of property interns

EDUCATION AND EXPERIENCE:

  • Bachelor's degree in Marketing, Communications or related field
  • 3-5 years of experience in Marketing, Public Relations or related field
  • Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skill * Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
  • Metric-driven, goal-oriented leader capable of managing teams and tasks
  • Ability to travel 25-50% of the time

ABOUT US:

Graduate Hotels is a hand-crafted collection of hotels that reside in dynamic university-anchored towns across the country. Each hotel pays homage to the heritage of its unique town through cultural nods to the local community. Launched in 2014, there are currently 19 open and operating hotels across the U.S. and an additional 15 hotels under development slated to open by the end of 2020. Graduate Hotels is owned by Adventurous Journeys (AJ) Capital Partners, a Chicago-based vertically-integrated real estate developer, owner and operator. For more information on Graduate Hotels, please visit graduatehotels.com.

*Graduate Hotels Management is an Equal Opportunity Employer

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About this Employer

Graduate Hotels

2000 High Wickham Place, Suite 300
Louisville, KY 40245

Management Company

www.graduatehotels.com

WELCOME TO GRADUATE

Memory making stops, extraordinary rites of passage, and all of the courageous leaps of faith that get you where you’re going. Welcome to Graduate – where the school of life meets your favorite place to stay.

To be a Graduate is to be part of a well-curated, well-crafted collection of hotels that reside in the most dynamic university towns across the country. Every site and property celebrates and commemorates the youthful optimism of school days and cultivates the spirit of each community in a bright new way.

Every smart cultural nod in the place winks at the heritage and history of each unique town. Bask in the unexpected, where little moments of surprise and discovery will meet you down every corridor and around each corner. Our warm, friendly and whip smart staff can guide you in and around town so that you feel like a local, at home again – even if it’s your first time in town.

So, expect the unimagined, but know that the luxury of a getaway (or just getting down to business) are all part of the charm and soul that make staying here a smart choice. Sure, we could go on about our comfy beds and five-star touches and all, but rest assured you’ve never had a night quite like this before. In other words, we’ve done our homework.

We’re glad you came to stay after school. Graduate Hotels® – where smart never goes out of style.