Posted January 13, 2021Marriott International
The Senior Manager, Advertising Technology & Media Solutions will help Marriott’s Global Brand and Marketing organization realize its vision of delivering data driven, customer centric, omni-channel programs by managing capability roadmap(s) within the broader Marketing Platforms & Audience Distribution team, with a particular focus on Ad Tech and media solutions including the PLUS platform in support of Paid Media strategies.
This role will collaborate with partners across the organization to understand stakeholder needs, define the vision and features and capabilities for Ad tech and Media Solutions, delivering content, ads, offers, and other decisioned experiences to customers across paid, owned, and earned channels. S/he will actively manage a product roadmap, work across the organization and vendor partners to build consensus, and frequently communicate progress.
This role will keep our products innovating out in front of our competitive set by staying current on emerging technologies and business strategies in the buy and sell side of AdTech and media platforms. They will ensure their products are tightly integrated with the rest of the Marketing Platform through constant collaboration with other product peers on the team and alignment of roadmaps.
This role will champion the vision for the broader Marketing Platform approach outside of the department, lead and manage cross functional projects and/or product development teams, and work with other departments to realize this vision. Frequent collaborators include internal Global Brand and Marketing teams, agency and vendor partners, CX and other Digital Product teams, Project Management/Scrum masters, IT and Enterprise Architecture. CANDIDATE PROFILEEducation and Experience Preferred • 4-year degree in Business Administration, Marketing, or related major and 5-7 years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance • MBA or other graduate-level degree in relevant field preferred • 4+ years product management experience, preferably in the ad tech space • Experience working with Personalization, CRM, and/or ecommerce technology preferred • Knowledge and practice of core principals of software development lifecycles – preference for knowledge in Agile practices • Proven skill in presentation, negotiation and persuasion of stakeholders • Proven skill in leading and working across multiple and distinct functional organizations (e.g. IT, International, Marketing) • Strong ability to speak with technical and creative teams and translate these areas to business teams, with an understanding of impacts • Thrives in a fast-paced, entrepreneurial environment, but within a large, complex business CORE WORK ACTIVITIESLead Development and Delivery of World-Class Ad Tech and Media Solutions • Product Strategy o Develop and actively forward-manage the product roadmap for broader AdTech capabilities o Manage and lead the PLUS platform product roadmap and related programs, with a focus on driving continued efficient revenue growth through new features, more publishers, better analytics and automation, and additional media buying sophistication o Primary liaison between Media COE teams (Paid Search, Affiliate, Performance Display, Paid Social, Metasearch) as it relates to AdTech and PLUS product development and enhancements o Serve as a key business SME and point of contact for AdTech and PLUS platform capabilities o Monitor the competitive marketplace and quantify new market opportunities o Maintain alignment between product roadmaps with other teams including Data Strategy, CRM Platform, Content Management, M.com and Mobile App, and API o Keep current on emerging technologies and business strategies that can enable increased relevancy for the guest across Marriott’s digital products • Capability Analysis o Analyze and benchmark product performance in the marketplace o Continuously groom and ensure product backlog is aligned with current business priorities o Identify optimization opportunities to drive continuous product management o Identify and create mitigation plans for data and technology gaps that enable and accelerate future product capability development o Partner with other Global Marketing and Product teams to balance trade-offs in performance, features and speed-to-market
• Development and Delivery o Partner closely with CX, IT, Enterprise Architecture to align business capabilities to technology and data strategies o Act as the main point of contact to manage technical planning, development and the implementation of product capabilities o Drive product development through the entire product management lifecycle, from prioritization to release and sprint planning, manage business acceptance criteria, develop user stories, scenarios, and requirements o Facilitate alignment of any product development dependencies with key platform initiatives and with other efforts in progress across digital channels including paid media, email, and other owned channels. o Act as end-user advocate and ensure balanced decisions are made that consider development and support costs, risk, end-user experience, ongoing maintainability and reliability, and stakeholder needs across all digital business units o Ensure clear communication and coordination across business, design and engineering teams to manage the scope of each product launch for on time, on budget delivery of features o Define, document and drive key product business metrics and reporting o Guide budget planning and manage product budget and timelines
• Activation Readiness & Support o Define, document and drive a baseline of key business metrics and reporting to ensure high product performance o Partner with Data Strategy, CRM Platform, IT and other development partners to ensure that the required capabilities and data are available within the timeframe required for activation of key personalization campaigns o Partner with the Paid Media team to support go-to-market launch plans and continuous optimization tactics that leverage current product and platform capabilities o Assess and define any immediate capability gaps across current activation needs and prioritize into product roadmap backlog
• Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace. • Communication – Conveys information and ideas to others in a convinci
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