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Senior Director, Communications and External Affairs

Posted April 29, 2021

Hilton - Greater China & Mongolia
East Shanghai, China

About This Job


With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.


What will I be doing? 

As the Senior Director, Communications and External Affairs - Greater China & Mongolia (GCM), you will be responsible for performing the following tasks to the highest standards:

  • Responsible for developing and delivering a wide-ranging communications and external affairs strategy – with oversight of corporate (internal / external) and consumer communications, corporate responsibility and government affairs.

  • Create strategic narrative for the Area President and members of the senior team, including functional leaders.

  • Manage, inspire and develop the communications and external affairs team in China and across the sub-region, with oversight of hotel and cluster communications teams at a property level.

  • From a communications standpoint:

    • Develop a full range of internal and external communication strategies and initiatives to support the company’s strategic priorities.  

    • Develop strategies and tactics for owned/earned and paid media across the portfolio of owned/managed/franchised hotels in GCM.

    • Create and manage new channels of communicating with the company’s audiences, including social media, being more creative with the content being produced and enabling stronger engagement with target audiences.

    • Create high levels of engagement with key audiences and ensure alignment with global and regional campaigns and messaging.

  • From a corporate responsibility standpoint:

    • Work closely with and provide strategic counsel to APAC CR Lead, ensuring local relevance and high business impact.

  • From a government affairs standpoint:

    • Build relationships with government officials in provinces where Hilton has hotel operations or planned development to ensure that provincial policies are aligned with the needs of our business.

    • Monitor and influence development of legislation and regulations of interest to Hilton properties.

  • Manage issues management processes and communications in the GCM region and inform the relevant senior team and global corporate communications as appropriate.

  • Lead on key global initiatives as appropriate and agreed with the leadership group.

  • This role aims to manage a team of 3 to 4 across GCM.

  • This role reports into VP of Communications and External Affairs for APAC and works closely with the Area President of GCM.


What are we looking for?

A Senior Director, Communications and External Affairs - Greater China & Mongolia serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

  • Bachelor’s degree in communications / digital communications or related fields

  • At least 15 years of Communications experience in a matrixed, corporate environment

  • Strong problem-solving skills to solve problems effectively and creatively while maintaining a high level of flexibility, professionalism and integrity

  • Strong interpersonal and communication skills to positively influence stakeholders and to communicate effectively at all levels

  • Ability to produce professional presentations and materials for an executive audience

  • Strong time management skills, including the ability to handle details through to completion and ensure deadlines are met

  • Detail-oriented and a self-starter

  • Ability to manage and execute stakeholder feedback

  • Internal communications experience for a large global corporation will be useful

  • Experience in hospitality is favorable


What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!



About this Employer

Hilton - Greater China & Mongolia

4205, Bund Centre 222 Yan An Road
East Shanghai, 200002

Regional Office

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We are passionate about delivering exceptional guest experiences.

We believe Hospitality isn’t just a job; it’s a journey of self-discovery, growth, community and cultures. Our Team Members are extraordinary professionals who work together to deliver exceptional experiences for all who walk through our doors. As we continue to grow and innovate, our Vision “to fill the earth with the light and warmth of hospitality” has never faltered. We are more than a room for the night. We create heartfelt experiences for Guests, meaningful opportunities for Team Members, and a positive impact in our Communities.