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Area Director of Sales and Marketing

Posted February 16, 2021

Hyatt Place Waikiki Beach
Honolulu, HI
Dynamic Sales and Marketing Guru to Lead and Support our Sales Team!!!!!!!!!!!

About This Job

Sightline Hospitality is looking for an Area Director of Sales and Marketing to oversee the Sales function Hyatt Place Waikiki Beach and support the Hawaii Sales teams.

Our unique and thoughtfully designed collection of boutique hotels, spas, and restaurants offer remarkable experiences across the United States. Through warm, welcoming and genuine service, our staff creates memorable lodging, dining and wellness for our guests. We pride ourselves on a collaborative workplace whose foundation is our staff, our guests and our communities. The success of our business begins and ends with you!

This position will be responsible for overseeing all functions of the Sales department including directing, training and supervising the Sales Managers, Catering Manager(s) and Sales & Catering Coordinators in all sales-related activities and utilize strategic thinking to maintain and develop business from all markets to meet or exceed occupancy, revenue and ADR goals.

Previous experience in the Hawaiian Island market preferred.


  • Oversee the daily sales operation of Hyatt Place Waikiki Beach.
  • Manage the Domestic/International Wholesale market for Hyatt Place Waikiki Beach.
  • High level of engagement with BRAND Sales Executive’s, GSO’s and Marketing teams.
  • Participation in Brand initiatives to drive revenue for Hotel.
  • Support the General Manager in the overall sales, revenue management and strategic direction of the hotel.
  • Proficient in maximizing all sales lead sources, sales automation technology, and sales industry tools.
  • Efficient engagement with contracted agencies and vendors that provide support to the hotels over- arching strategies.
  • Maintains good customer relations by ensuring quality of service and atmosphere; resolve customer complaints.
  • Attend monthly Owners Meetings/calls to review past results and future strategies.
  • Develop, initiate and manage strategic direction of hotel marketing, advertising, sales plans, customer events and programs within approved plans and budgets to maximize hotel revenue.
  • Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management.
  • Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
  • Ability to articulate action plans, strategies and objectives to owners, corporate team and hotel EC, effectively.
  • Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel.
  • Effectively set sales revenue and sales activity goals, with clear expectations and a high level of accountability of achievement.
  • Uphold the Company’s core values and provide exceptional guest service at all times.
  • Coordinate and/or participate in industry tradeshows and sales calls as specified in annual marketing plan.
  • Adhere to hotel and corporate sales standard operating procedure as well as all Sightline Hospitality rules, regulations, and codes set forth in the handbook.
  • Point person in Hawaii for Sightline SVP of S&M achieve hotel sales goals and objectives.
  • Support of DOS/DOSM’ at other Sightline Hotels in Hawaii to adhere to Sightline Hospitality SOP’s and drive sales revenue to meet hotel budget and RevPar goals.
  • Participation in preparation and attendance on all owners calls and strategy meetings for Hawaii hotels.
  • Prepare and assist DOSM’s in the preparation, presentation and subsequent achievement of the hotel Marketing & Sales Plan, Top Line Budget and S&M Expense Budget
  • Responsible for sourcing and contracting airline crew opportunities for all Hawaii hotels.
  • Prepare all on-property, corporate and owner reports accurately and in a timely manner.
  • Ensure all Hawaii DOSM’s complete and send monthly corporate reports so SVP of S&M by established deadlines.
  • Proven ability to solicit and support sales team in soliciting and booking new and repeat business.
  • Conduct site inspections and familiarization tours to maximize revenue for the hotel as needed.
  • Communicate with front office in order to coordinate and monitor guest room blocks and special reservation needs.
  • Actively participate in problem solving with all departments as related to the Sales function for the hotel.
  • Actively participate and engage with local hospitality community, convention and tourism bureaus, Chambers of Commerce, hotel/lodging associations, competitors and civic leaders to monitor the local market, industry trends, local activities and events, labor trends to establish a cooperative working relationships and business opportunities for hotel.
  • Attend and actively participate in ongoing training as assigned.
  • Ability to access, understand and accurately input information into hotels sales automation system.
  • High level of sales associate engagement; one on one support, recognition and team building.
  • Ability to prepare clear, concise presentations with needed data and commentary to support revenue performance, revenue forecast and future strategies.
  • Carry out any other reasonable duties and responsibilities as assigned.
  • Embrace the comprehensive safety initiatives and all hotel standards.
  • Follow all emergency procedures set by Hotel.


  • Bachelor’s degree or 10 years previous hotel DOSM experience required.
  • Brand and Independent hotel experience preferred.
  • Advanced knowledge of the principles and practices within the sales/marketing/hospitality profession
  • Ability to manage multiple priorities from multiple parties
  • Self-starter, motivated and goal focused
  • Proficiency in Microsoft Office applications
  • Proficient in Delphi.fdc, Envision and Microsoft applications
  • Command of the English language both written and verbal
  • Strong media, presentation and computer skills
  • Must be available to work a flexible schedule to include evenings, weekends, and holidays as necessary for the success of the hotel
  • Must be able to travel at least quarterly for sales calls.
  • Proven ability in driving sales revenue



  • Excellent interpersonal skills and the ability to work well with co-workers and the public.
  • Demonstrated ability to train staff and customer service.
  • Strong written and verbal communication skills.
  • Possess a courteous, friendly and professional manner.
  • Patience and tact required to accommodate customer needs, and resolve occasional difficult situations.
  • High quality standards for production and service.
  • Ability to effectively manage staff to maintain a high level of morale and productivity.
  • Ability to work to deadlines.


  • Must be able to travel approximately six to eight weeks each year.
  • Must be flexible to work long, sometimes irregular hours, to accommodate client schedules.
  • Must be able to work well under pressure.


  • Competitive Bonus Plan
  • 401(k) Plan
  • Free Medical, Vision, Dental, and Life Insurance
  • Parking and Time Off benefits
  • Employee discount for stays at hotels within Sightline Hospitality's expanding portfolio


About this Employer

Hyatt Place Waikiki Beach

175 Paoakalani Avenue
Honolulu, HI 96815

(808) 922-3861

426 Room Hotel

Our Hotel

Our tropical, seaside haven is your springboard into incredible island activities. Use Hyatt Place Waikiki Beach to reach the eastern sands of Diamond Head, Kapiolani Park to the south, or Ala Wai golf to the north.

Guests can start their morning with cage-free eggs, steel-cut oatmeal, whole fruit, all-natural bacon and sausage, and more. They can get a caffeine fix in the a.m., or sip a cocktail at the bar in the p.m.