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Marketing Manager

Posted May 1, 2021

Canopy by Hilton Cancun La Isla
Cancun, Mexico
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About This Job

Description

The Assistant Director of Marketing will be responsible in assisting the Director of Sales & Marketing with all Marketing Planning & Execution strategies for the hotel.



What will I be doing?

Oversees all Marketing Planning & Execution strategies for the hotel. Responsible for the development, management, and execution of all aspects of the marketing/branding strategies to include Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenues, and market share targets.



Specifically, you will be responsible for performing the following tasks to the highest standards:

  1. Develops strategic marketing plans and establish annual marketing budgets along with GM, DOS, and DORM. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
  2. Creates, manages and implements media/marketing plans and programs, both short and long term, to increase revenues, awareness, and expansion of property products and/or services. Works with on-property and regional revenue management to develop offers or leverage off-the-shelf offers, based on hotel-level needs.
  3. Manages strategic direction on all marketing related areas including but not limited to: Social Media, Websites, Digital & Print Advertising, Email & Collateral.
  4. Identifies outside agencies and responsible for development of agenda strategy and
  5. Work/Liaison with internal corporate partners related to internal corporate partners, including but not limited to Brand, Destination, and ECG.
  6. Oversees the strategy, budget, and development of visual assets and arranges photo & video shoots as needed/appropriate.
  7. Oversees the development and content strategy of hotel level websites.
  8. Identifies partnership/sponsorship opportunities for joint outreach.
  9. Coordinates influencer strategy with public relations team to leverage social media opportunities.
  10. Conducts paid marketing surveys on current and new service levels and product concepts.

Requirements

What are we looking for?

Innovative, action oriented individual able to identify and implement results oriented marketing strategies for the hotel.



What will it be like to work for Hilton?


Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!








EOE/AA/Disabled/Veterans

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About this Employer

Canopy by Hilton Cancun La Isla

Boulevard Kukulcan S N Km. 12.5, Zona Hotelera
Cancun, 77500
Mexico

169 Room Hotel

canopy3.hilton.com

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At A Glance

Hello and welcome to Canopy by Hilton Cancun La Isla, a new, urban hotel beside the lagoon in Cancun’s hotel zone. Enjoy being steps from some of the area’s best shopping, restaurants and white sand beaches. We'll introduce you to the neighborhood with a local welcome gift at check-in.

At Canopy, we've got you covered. Our Just-Right Rooms are comfortable, modern spaces with the amenities you want, like free WiFi, a 55-inch HDTV, murals from local artists and our exclusive Canopy beds. Deluxe rooms feature views of the ocean, a balcony and double shower, while our suites include a living room, dining area, espresso/bar cart and hanging chair as well as signature Canopy socks and bathrobe. Feel better going forward and fill up your bottles with filtered water on every floor.

Welcome the day in the café with a delicious artisanal breakfast made with fresh ingredients and local produce or have a Canopy Break Fast bag delivered to your door. Dine at Canopy Central Café & Bar or head to the roof to sip cocktails, fresh juices or coffee al fresco. Join us at the lobby bar for complimentary evening tastings of local beer, wine and more.

Enjoy the view while working out or relaxing poolside at our rooftop fitness center and outdoor pool. If there’s business to be done, settle into our co-working space with comfortable seating and plenty of charging outlets. We also offer 3 boardrooms for meetings and events, and our beautiful terrace will accommodate 36 guests.