Opportunity: Director of CRM and Email Marketing
The Director of CRM and Email Marketing is responsible for directing the overall operations and strategy of the CRM team for HHM’s Luxury and Lifestyle Collection of independent hotels. Primary object of this position to generate revenue and incremental revenue through CRM and email marketing responsibilities. The director will oversee all aspects of customer facing communications including transactional (including reservation confirmations, cancellations, modifications), triggered and promotional emails (property direct and portfolio). This position manages a comprehensive email marketing program in alignment with portfolio and property-specific goals and objectives to increase guest acquisition and engagement. The director is responsible for the portfolio’s email acquisition strategy by developing and implementing go-to-market plans for email address capturing across digital and on-property touchpoints. The Director of CRM and Email Marketing collaborates with both CRM Agency and the internal Marketing and Digital/eCommerce team on the optimization of the digital customer journey and independent portfolio-wide strategy. The role is the CRM/email software platform owner and serves as the email vendor central point of contact. The individual is the subject matter expert on CRM/email marketing best practices and ensures adherence throughout the portfolio. The director ensures database/email hygiene, appends and deliverability and is a steward of CAN-SPAM, regulatory and GDPR compliance.
Essential job functions include:
Successful candidate will possess the following:
Work Environment and Context:
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
HHM is proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
HHM is an industry leader in hospitality. We are among the fastest growing -and most stable- management, investment and development firms in our sector, with 125 hotels and over $1B in managed revenues from coast to coast. We remain tireless in our approach to delivering results to our owners and fully understand that our people and their capabilities are our advantage.