Posted March 26, 2021HHM - Florida Region
Opportunity: Director of CRM and Email Marketing
The Director of CRM and Email Marketing is responsible for directing the overall operations and strategy of the CRM team for HHM’s Luxury and Lifestyle Collection of independent hotels. Primary object of this position to generate revenue and incremental revenue through CRM and email marketing responsibilities. The director will oversee all aspects of customer facing communications including transactional (including reservation confirmations, cancellations, modifications), triggered and promotional emails (property direct and portfolio). This position manages a comprehensive email marketing program in alignment with portfolio and property-specific goals and objectives to increase guest acquisition and engagement. The director is responsible for the portfolio’s email acquisition strategy by developing and implementing go-to-market plans for email address capturing across digital and on-property touchpoints. The Director of CRM and Email Marketing collaborates with both CRM Agency and the internal Marketing and Digital/eCommerce team on the optimization of the digital customer journey and independent portfolio-wide strategy. The role is the CRM/email software platform owner and serves as the email vendor central point of contact. The individual is the subject matter expert on CRM/email marketing best practices and ensures adherence throughout the portfolio. The director ensures database/email hygiene, appends and deliverability and is a steward of CAN-SPAM, regulatory and GDPR compliance.
Essential job functions include:
Successful candidate will possess the following:
Work Environment and Context:
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
HHM is proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
Miami Beach, FL
HHM, also known as Hersha Hospitality Management, is an industry-leading hotel management, investment and development firm. HHM provides turn-key management, asset management or receivership solutions for 130 hotels in 20 states, including more than 20 full service hotels and 25 independents.
It is no coincidence that Hersha means “happy” in ancient Sanskrit. HHM’s rapid growth, focus on associate development and its commitment to serve guests, our associates and the local communities we work in, can make any hospitality career seeker happy.
The legacy of happiness symbolizes how HHM was built, namely on a strong foundation of core values: honesty, communication, community, personal growth and achievement. These values combined with a passion to serve others and a respect for every associate’s unique and valuable contributions is what makes us so successful. If you share our values and passion, HHM may be the place for you.
As HHM continues to stretch its properties across the country, we know our success is achieved through the collective and individual contributions of all associates. They are the heart and soul of our business and our ultimate goal is to maintain a culture of happiness in which our values are embedded and career development is encouraged.
HALF OF THE GENERAL MANAGERS AT OUR
TOP 20 HOTELS HAVE BEEN PROMOTED
FROM WITHIN HHM.
Personal success is individually defined by each associate. HHM supports an individual’s desire to stretch professionally. We provide opportunities across various hotel brands, locations and job functions. As we grow, you grow.
At HHM, we are proud to employ some of the best in the industry. Our passion for associate development allows HHM to build a pipeline of talent to meet the challenges of the future. Meet some of our leaders who served others, stretched themselves professionally and ultimately succeeded in creating a career with HHM.
We understand that there is more to working at a company than your weekly earnings. As part of our commitment to our employees, HHM offers a wide array of benefits that include medical, dental, vision, 401k, tuition reimbursement, life insurance and other voluntary products. We work hard to ensure that our benefit package is competitive and comprehensive for both our associates and their families.