Posted May 10, 2021Hilton - Area Office Singapore
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
The APAC Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
What will I be doing?
Reporting to the Director, Marketing Strategy and Performance APAC (based in Singapore), you will take full ownership of the APAC media strategy, planning, and execution. Our media programs and campaigns are a significant contributor of performance and its success is critical in helping achieve our business objectives.
You will be responsible for managing our always-on performance marketing program that drives business to all our hotels in our APAC portfolio, as well as managing the media plan for enterprise and brand campaigns in APAC. You will be expected to take ownership of overall media strategies and measurement to drive better performance, look after our media operations to ensure efficient execution, and manage our agency relationships to maximize the performance of our agency partners. You will take ownership of significant marketing budgets and ensure to maximize the return on investment.
You will be looking after a very diverse APAC market which consists of 5 sub-regions which are: Greater China and Mongolia, Japan Korea and Micronesia, South East Asia, Australasia, and India, and will be expected to drive scalable programs across all regions, and at the same time explore and capitalize on local media opportunities (especially in markets such as China and Japan). You will work closely with many stakeholders, including but not limited to APAC marketing teams, APAC commercial service teams, and our Regional operations and hotel teams.
As the Director, Media - Asia Pacific, you will be responsible for performing the following tasks to the highest standards:
Media Strategy & Performance
Agency & Team Management
What are we looking for?
A Director, Media - Asia Pacific serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
We are seeking creative visionaries who have a real passion for crafting innovative media plans.
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
It would be helpful in this position for you to demonstrate the following capabilities and distinctions:
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
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We believe Hospitality isn’t just a job; it’s a journey of self-discovery, growth, community and cultures. Our Team Members are extraordinary professionals who work together to deliver exceptional experiences for all who walk through our doors. As we continue to grow and innovate, our Vision “to fill the earth with the light and warmth of hospitality” has never faltered. We are more than a room for the night. We create heartfelt experiences for Guests, meaningful opportunities for Team Members, and a positive impact in our Communities.