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Senior Coordinator-Brand and Marketing - Gaylord Hotels - Nashville, TN

Posted May 13, 2021

Gaylord Opryland Resort & Convention Center
Nashville, TN

About This Job



Support the Gaylord Hotels’ brand, marketing, and PR organization on administrative and coordination needs, Responsible for administering programs/projects, assisting with office management, executing marketing tactics as assigned, interpreting internal policies, and acting as a general resource to others. May handle confidential and sensitive material.


Education and Experience List the minimum education and experience requirements, allowing experience to substitute for education where appropriate. For example:

  • High school diploma or GED; 4 years’ experience as a program specialist or related professional area


  • 2-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major; 2 years’ experience as a program specialist or related professional area.

Other Required Skills



  • Knowledge of the administrative processes related to the position typically gained through several years of related experience.
  • Experience building PowerPoint presentations and working within MS Excel.


  • Provide information to supervisors, co-workers, and stakeholders by telephone, in written form, e-mail, or in person.
  • Inform and/or update the account managers, supervisors, stakeholders and peers on relevant information in a timely manner.
  • Speak to stakeholders and co-workers using clear, appropriate and professional language.

Working with Others

  • Work with other people to gather the information necessary to manage projects, achieve goals, and resolve problems.
  • Support all co-workers and treat them with dignity and respect.
  • Develop and maintain positive and productive working relationships with other employees and departments.

Supervision Received

  • Incumbent receives minimal supervision. Instructions are received at the beginning of complex projects and sensitive assignments and the resulting work is generally reviewed at completion. Some work may be distributed without review.
  • Incumbent is responsible for setting priorities and establishing procedures for completing responsibilities. Incumbent is responsible for resolving and determining the urgency level of conflicting priorities. Incumbent is responsible for prioritizing some aspects of the work for the supervisor, such as identifying critical items and ascertaining which items are to be delegated to subordinate managers, handled by the supervisor or handled by incumbent.


Program Administration (25%)

  • Answers questions and provides standard information pertaining to programs/projects being administered, routine details, and other frequently asked questions.
  • Explains the administrative procedures surrounding the programs/projects and researches and responds to all questions regarding the programs/projects including infrequently asked questions or nonrecurring issues. 
  • Independently performs research and analysis needed to address any questions or issues and presents information to a group.
  • Composes correspondence or documents pertaining to the programs/projects being administered including unique information pertaining to a specific situation or exception. 
  • Processes data related to the administration of the programs through an automated system. Reconciles accounts, researches discrepancies in the amounts charged to the accounts, and prepares reports related to the programs being administered.
  • Researches questions and problems regarding department policies, procedures, information or services, including those of a complex nature.
  • Develops and maintains a tracking or reporting system pertaining to the programs being administered utilizing spreadsheet, database or other software applications.
  • Generate basic reports or decks for property meetings based on tools/templates.
  • Coordinate meeting agendas, logistics, minutes/recaps.

General Administrative (60%)

  • Composes all types of correspondence or documents, many times on behalf of the supervisor. Correspondence may be directed toward outside owners, customers or senior level executives. Typically drafts correspondence under own signature.
  • Schedules appointments and meetings or makes travel arrangements for department personnel, evaluating alternatives and making decisions regarding pricing and logistical issues.
  • Reconciles departmental expense accounts as reflected on the distribution summary or operating statement; identifies discrepancies and prepares variance analyses to explain comparisons to last year's results or the current year budget. May assist in the development and forecasting of budget items.
  • Processes data through an automated administrative system, such as expense reports, accounts payable, payroll and personnel data. Performs research and follow-up necessary to solve problems encountered.
  • Help manage ordering of office and other essential supplies for the team
  • Provide assistance as needed on shipping and mail needs. Run lead on scheduling and arranging office equipment maintenance needs.
  • Researches questions and problems regarding departmental or administrative policies, procedures, information or services.
  • Identifies areas where new administrative policies and procedures may be necessary within a department. Initiates the project to develop the new policy or procedure.

Marketing (15%)

  • Aid in development and distribution of marketing campaigns by liaising within the department, with discipline partners, and with external media partners/vendors to compile and submit campaign details to applicable channels.
  • Partner with team to develop creative materials to support hotel campaigns by collecting asset requirements from vendors, outlining creative briefs, managing approval processes, and aiding in review/feedback process after creative development.
  • Support the management of the digital asset (photography and video) submission process, including receiving images from photographers correctly loading assets in Marriott’s internal asset management system and partnering with team to distribute content to hotel websites.
  • Collect, review and submit invoices for property marketing efforts and manage submission process in the internal invoice processing system.
  • Researches billing questions, help reconcile discrepancies help setup new billing account and generally champion new processes that improve process and financial transparency.



  • Advocates and demonstrates continuous improvement by adjusting to new ways as conditions.and priorities change which may include learning new skills.
  • Takes initiative by being a part of the solution and assisting in the resolution of issues/problems resulting from change.
  • Able to work with different levels of management and management styles as needed in position.


  • Keeps work group informed, speaks and writes clearly and concisely.
  • Actively listens to others recommendations while seeking clarification and offering alternatives as appropriate
  • Communicates in a timely, proactive manner, receives directions and feedback well.


Job Related Business Focus

  • Actions support key business values of customer service, associate satisfaction and financial success.
  • Demonstrates pleasant, helpful and accurate service to internal and external customers.
  • Respects fellow associates.
  • Efficiently purchases and utilizes resources to produce quality products.

Planning & Organizing

  • Sets priorities and establishes a realistic action plan while anticipating potential issues impacting the plan.
  • Develops and follows procedures for ensuring quality, is detail‐oriented, maximizes resources, meets deadlines, and follows through on assignments.

Problem Solving

  • Identifies problems and seeks resolution through sound judgment and solid decision making skills, where appropriate
  • Directs problems to higher level or applicable department for resolution.


  • Works well in a team environment
  • Acts as a liaison with other resources/departments as appropriate
  • Gives recognition, collaborates and builds trust among others, treats people fairly, equally and respectfully, promotes celebration when appropriate.

Technical Expertise

  • Demonstrates requisite technical expertise as defined by the position.

Work Habits

  • Demonstrates commitment and reliability in getting the job done efficiently, timely, professionally and accurately.
  • Balances multiple projects simultaneously and maintains the personal, technical and professional skills needed to perform job duties.
  • Consistently strives to improve these skills and represents staff and division positively.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About this Employer

Gaylord Opryland Resort & Convention Center

2800 Opryland Drive
Nashville, TN 37214


2,882 Room Hotel

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Nashville's premier hotel, the Gaylord Opryland Resort & Convention Center, offers guests all the excitement and energy of Music City under one spectacular roof. Beneath our climate-controlled signature glass atriums and nestled in a bend of the meandering Cumberland River is an extraordinary selection of dining, shopping and recreation options that create the perfect setting for a complete getaway. Enjoy our 9 amazing acres of indoor gardens, cascading waterfalls and indoor river with our very own Delta flatboat. Within this lush landscape, you will discover remodeled guest rooms and suites, a completely redesigned Cascades lobby featuring a VIP check-in area, and a 20,000 square foot spa and fitness center. Gaylord Opryland also provides business travelers and meeting attendees a central location, 600,000 square feet of flexible meeting, convention and pre-function space and 263,775 square feet of exhibition for dynamic meeting and convention experiences. Discover Gaylord Opryland and make memories.