Leads and manages all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships that enable achievement of Spa & Recreation sales objectives. Provides support for sales activities for larger, more complex accounts. Monitors and manages against team booking goals and makes recommendations on booking goals of direct reports. Creates opportunities to grow the account base through customer interactions.
Education and Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and Spa or related professional area.
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
CORE WORK ACTIVITIES
Supporting Developing & Executing Sales Strategies
- Works with Spa/sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the property.
- Works with Spa/sales team to create and implement a sales plan addressing revenue, customers and the market for the segment.
- Assists with the development and implementation of promotions, both internal and external.
- Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
- Recommends booking goals for Spa/sales team members.
Managing Sales Activities
- Monitors all day to day activities of direct reports.
- Participates in sales calls with members of sales team to acquire new business and/or close on business.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
Analyzing & Reporting on Sales and Financial Data
- Analyzes market information by using sales systems and implements strategy to achieve Spa & Recreation’s financial goals.
- Assists Revenue Management with completing accurate six period projections.
- Reviews guest satisfaction results to identify areas of improvement.
Building Successful Relationships
- Develops and manages relationships with key stakeholders, both internal and external.
- Works with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and/or union requirements.
- Attends customer events, trade shows and sales missions to maintain, build or develop key relationships Organization Managers and accounts.
- Interacts with guests to obtain feedback on product quality and service levels.
- Meets with guests to obtain feedback on quality of product (e.g., guest rooms, meeting facilities and equipment, food and beverage), service levels, execution against contract and overall satisfaction.
Managing and Conducting Human Resource Activities
- Interviews and hires management and hourly employees with the appropriate skills to meet the business needs of the operation.
- Utilizes all available on the job training tools for employees.
- Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
- Empowers employees to provide excellent customer service.
- Observes service behaviors of employees and provides feedback to individuals.
- Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
- Executes and supports the brand’s Customer Service Standards and property’s Brand Standards.