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Director, B2B Marketing

Posted May 1, 2021

McLean, VA

About This Job


The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

As the Director of Business to Business Marketing (B2B), you will work closely with our Hilton Worldwide Sales, Marketing & Loyalty, and other key groups across the company to develop a holistic B2B marketing strategy for Hilton. You will employ marketing initiatives and branding efforts to achieve short- and long-term B2B goals. The ideal candidate has the right blend of digital marketing and B2B marketing expertise to be able to develop impactful marketing plans that drive awareness/preference, build brand differentiation, and drive engagement with companies, organizations, Small/medium businesses (SMBs), and business travelers. This leader will develop digital and sales programs that drive sales leads and revenue while directing a team of five. As a strong collaborator who builds positive relationships with others across all levels – below, peer, and above – and have experience in all facets of B2B marketing: growth and demand generation, content and brand, digital product marketing, events, and customer marketing.

More specifically, you will:

  • Lead the development of our Business-to-Business marketing strategy, with heavy emphasis on digital demand generation and self-service products

  • Develop nurture campaigns and demand generation efforts to drive awareness and interest for B2B products

  • Own the development of our Business to Business marketing strategy, with a heavy emphasis on digital tools and programs

  • Strategize with Sales leadership on marketing needs

  • Reinvent the B2B customer journey in the Hilton digital ecosystem

  • Work collaboratively with cross-functional partners on marketing and design requests

  • Support industry partnerships and events, and the Sales team’s collateral and presentation needs

  • Own the brand cohesion of B2B programs and digital experiences

  • Identify ways to improve or enhance marketing team processes

  • Lead and mentor team of marketers


What are we looking for?

We believe the success in this role will demonstrate itself through the following attributes and skills:

  • Proactive leader, with a strong sense of self-direction

  • Ability to lead multiple and challenging work priorities, demands, and changes

  • Ability to engage key internal partners to achieve objectives

  • Strong collaborator and ability to influence

  • Strategic and creative problem solver, inquisitive, and willing to evaluate/change current processes as needed

  • Strong project management skills

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

  • Seven (7) years in a management role in B2B marketing space.

  • Ten (10) years overall professional experience

  • Five (5) years experience driving digital demand lead generation through the digital marketing and the digital customer experience

  • Five (5) years of brand strategy and brand marketing

It would be helpful in this position for you to demonstrate the following capabilities and distinctions:

  • BA/BS Bachelor's or MBA/Master’s Degree

  • Hospitality experience

What is it like working for Hilton?

Hilton is the world’s leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.



About this Employer


7930 Jones Branch Drive, Suite 1100
McLean, VA 22102

(703) 883-1000

Corporate Office

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About Hilton

Hilton is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time.

We believe Hospitality isn’t just a job; it’s a journey of self-discovery, growth, community and cultures. Our Team Members are extraordinary professionals who work together to deliver exceptional experiences for all who walk through our doors. As we continue to grow and innovate, our Vision “to fill the earth with the light and warmth of hospitality” has never faltered. We are more than a room for the night. We create heartfelt experiences for Guests, meaningful opportunities for Team Members, and a positive impact in our Communities.

We’re always on the lookout for executives, management, hotel operations, call center/reservationists, and students and graduates interested in joining any of the Hilton brands:

  • Hilton Hotels & Resorts
  • Waldorf Astoria Hotels & Resorts
  • Conrad Hotels & Resorts
  • Canopy by Hilton
  • Curio – A Collection by Hilton
  • Doubletree by Hilton
  • Embassy Suites by Hilton
  • Hilton Garden Inn
  • Hampton by Hilton
  • Homewood Suites by Hilton
  • Home2 Suites by Hilton
  • Hilton Grand Vacations
  • Tru by Hilton
  • Tapestry Collection by Hilton

If you appreciate the impact global travel can have on the world and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Hilton Team Member.