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Area Director of Sales

Posted April 7, 2021

Residence Inn Williamsburg
Williamsburg, VA
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About This Job

Overview

Opportunity:  Area Director of Sales

Develop and execute strategic sales and marketing plans for a group of hotels to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships.

Potential Career Path

Regional Director of Sales – General Manager

Essential Job Functions

  • Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.  
  • Use internal and external resources and data to develop strategic plans to incorporate all business segments.
  • Understand sales and business processes, support corporate and hotel goals and contributes to enhancement of customer value.
  • Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
  • Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
  • Focus on personal sales efforts to achieve maximum revenue return from key accounts.
  • Focus on achieving annual hotel revenue goals as agreed upon and established in the annual budget.
  • Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
  • Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
  • Articulate and leverage the benefits of the hotel to close sales opportunities.
  • Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
  • Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development.
  • Seek input and opinions from all relevant parties. Secure all facts prior to making decisions.
  • Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
  • Travel locally to conduct outside calls, promote the hotel and review competition.
  • Follow sustainability guidelines and practices related to HHM’s EarthView program.
  • Perform other duties as requested by management.

Position Requirements

  • Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
  • Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
  • Public relations and community marketing experience required.
  • Proficient in use of Excel, Word, Delphi and access database tools.

Work Environment and Context

  • Work schedule varies and may include occasionally working on holidays, weekends.
  • Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
  • Moderate travel between hotel and client’s locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

About Us

HHM is proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

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About this Employer

Residence Inn Williamsburg

1648 Richmond Road
Williamsburg, VA 23185

(757) 941-2000

108 Room Extended Stay

www.marriott.com

Our Hotel

Located minutes from the College of William and Mary, Colonial Williamsburg and Water Country USA. We are also conveniently situated near many military bases including Cheatham Annex, Camp Peary and Fort Eustis. After a busy day in Williamsburg, Virginia, guests can retire to their studio, one- or two-bedroom suite with ample space for sleeping, relaxing and working. Our suites come equipped with large kitchens boasting full-size appliances. Guests can rise and shine in the morning with our complimentary breakfast buffet filled with hearty options and healthy alternatives. In the evening, we invite guests to join us at The Residence Mix™ for free drinks and appetizers every Monday through Wednesday, then have a workout in our fitness center or our refreshing outdoor pool.