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Director of Sales and Marketing

Posted April 7, 2021

Crowne Plaza Los Angeles-Commerce Casino
Los Angeles, CA
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About This Job

The Crowne Plaza Commerce is seeking an experienced full-service hotel Director of Sales and Marketing to lead the sales efforts for this dynamic and successful property.

Job Description:

  • Collaborate with fellow revenue responsible team members to lead divergent strategic tactics that drive profitable results.
  • Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Recognize areas of opportunity and make reasonable recommendations to improve potential from various markets.
  • Direct and participate in the in-person and virtual solicitation efforts through innovative and effective communication.
  • Oversee rate, date and space commitments for group room sales within the hotel.
  • Lead all resort marketing efforts.
  • Build strong partnerships within property as well as clients and community.
  • When appropriate rebuild sales team interviewing, hiring, training, and instilling Crescent sales culture throughout team and property.
  • Hold team members accountable, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
  • Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.
  • Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, star reports and Sales Meeting minutes.
  • Develop and conduct persuasive in person and virtual sales presentations to prospective clients.
  • Internally promote Crescent programs and standards.
  • Represent property, meet with and entertain clients some of which will require travel.
  • Communicate both verbally and in writing to provide clear direction to the staff.
  • Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
  • Organize and/or attend scheduled Sales Department and related meetings.

This description is not intended to be all-inclusive. Associates may be asked to perform any reasonable management request, within their capabilities, to meet the ongoing needs of the hotel.

Requires at least 2 years previous experience in Director of Sales and Marketing role with similar sized, full service hotel. 5 years’ experience in progressive sales management role(s) with full service hotel. Brand experience helpful as is pre-opening experience.

Strong knowledge of travel industry, current market trends and economic factors. Extensive skill in development and delivery of sales presentations both in person and virtually.

Self-starting, energetic persistent personality with an even disposition. Maintain a professional appearance and manner at all times. Can communicate well with peers, subordinates and guests. Must be willing to “pitch-in” and help co- workers with their job duties and be a team player.

Ability to access, understand and accurately input information using a moderately complex computer system. Ability to effectively deal with internal and external customers and staff, some of whom will require high levels of patience, tact and diplomacy to diffuse anger, collect accurate information and resolve conflicts.

Must have the ability to communicate in English. Ability to stand and move throughout the hotel property and continuously perform essential job functions.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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About this Employer

Crowne Plaza Los Angeles-Commerce Casino

6121 East Telegraph
Los Angeles, CA 90040

(323) 728-3600

194 Room Hotel

www.ihg.com

Our Hotel

Welcome to the newly renovated Crowne Plaza Los Angeles- Commerce Casino, within minutes of the local business and industrial communities, as well as 10 minutes from downtown Los Angeles. The Crowne Plaza Los Angeles is attached to "the World's Largest Poker" Casino- The Commerce Casino.

Conveniently situated between Disneyland® and Universal Studio®, this hotel is less than 30 minutes from Los Angeles (LAX) International Airport, Hollywood Burbank (BUR) and Long Beach (LGB) airports. Discover easy access to the Los Angeles Convention Center, Local Universities, Citadel Outlet Shopping, Staples Center, L.A. Live, Microsoft Theater and Dodgers Stadium.

Relax in our stylish newly renovated guest rooms, including 10 suites, featuring a contemporary home décor. Each room is furnished with a 32-inch flat screen television, signature bedding, a large work desk with complimentary wireless and wired Internet. Stay fit in our Fitness Center, hang out by our roof top pool, or relax in Meridian Day Spa.

Host your next meeting in one of spacious meeting facilities, including our ballroom with built in stage, which can accommodate up to 1100 guests. With our Crowne Plaza Meetings Director, we take your meeting from A-Z, making the Crowne Plaza “The Place To Meet”.