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Marketing Director

Posted April 13, 2021

Larry Flynt's HUSTLER Casino
Gardena, CA
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About This Job

Description

The Marketing Director is responsible for managing, directing, and supervising all activities related to advertising, marketing, and entertainment, and for ensuring the departments operate in an efficient and effective manner in accordance with the overall marketing strategy and media plan. The position is also responsible for the day-to-day operations and management of the Marketing Department of the HUSTLER Casino location. Essential Duties and Responsibilities

  • Lead all digital marketing initiatives including SEO, SEM, email marketing, digital partnerships, retargeting and marketing automation for business unit
  • Develop and execute comprehensive marketing plans and programs, both short and long range, to support revenue objectives
  • Drive and support development of content creation across digital channels
  • Create data driven promotional campaigns including digital components
  • Lead the creation of brand awareness campaigns using key metrics to track success
  • Oversee and solicit freelance designers 
  • Oversee digital engagement programs
  • Partners with Senior Management to develop, implement and maintain a targeted customer base, establishing strategies and production standards for the accomplishment of objectives
  • Develops proposals and detailed outlines for special events, for approval, and coordinates all event logistics to ensure outstanding promotion execution
  • Establishes effective communication to maintain a constant flow of information downward, upward and laterally, and establishes an environment that ensures a favorable gaming experience for players
  • Researches, analyses, and monitors financial, technical, and demographic factors to capitalize on market opportunities
  • Manages outside agencies on ongoing promotional campaigns
  • Manages off-site data collection
  • Directs and monitors all marketing analysis for accuracy and reports pertinent information to business partners
  • Evaluates promotion effectiveness and adjusts plans based on information
  • Prepares and monitors annual budget development, monitors marketing and event costs, and ensures budgetary compliance
  • Manages Player Development by tracking database growth and engagement programs such as direct mail pieces, player tracking and promotions
  • Schedules Player Rewards Representative staff according to business needs and manages staff performance 
  • Coordinates with business partners to develop effective on-floor promotions and strategies
  • Coordinates with the Player Development Manager to help develop, coordinate and implement player programs
  • Coordinates with the Guest Service Manager to effectively establish Guest Service standards
  • Interfaces and coordinates frequently with corporate Marketing and other departments for purposes of marketing and promotion planning and execution

Requirements

Qualifications/Requirements

  • Prior experience in casino marketing particularly in digital and managing external agency relationships
  • Three to five-year experience in a public contact/marketing industry with at least 2 being in a management position
  • Knowledge of social networking and other Web 2.0 marketing tools required. 
  • Must have good project management skills; provide strong leadership, prioritize project tasks, meet project deadlines and effectively communicate with personnel, coworkers, subordinates and the general public.
  • Comprehensive understanding of player rating systems, human resources, casino marketing and comping policies, procedures and theories
  • Must have writing skills and be able to write press releases, customer letters, casino collateral, website and social media. 
  • Basic knowledge of website development preferred. Knowledge of Photoshop skills, Adobe Photoshop and marketing software preferred. 
  • Must be able to work with minimal to no supervision on a continual basis.
  • Must be able to perform a wide range of duties and responsibilities with accuracy and speed under the pressure of deadlines.
  • Must be able to work in high stress environment and handle difficult situations. Must be able to work extended hours when needed. 
  • Must be flexible and available to work various shifts, including nights, weekends and holidays.
  • Bachelor Degree in Marketing, Advertising, Mass Communication or related field required.

Work Environment

  • Adult content environment
  • Must be at least 21 years of age
  • Must be able to concentrate in an intense, fast-paced environment with numerous distractions
  • 24-hour operation with a very fast paced environment
  • Must be able to obtain, and maintain, a Gardena Police Department/City issued Casino Work Permit. 

NoticesThe above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities. The Company will consider qualified candidates with criminal histories in a manner consistent with The Los Angeles Fair Chance Initiative for Hiring Ordinance and/or other applicable law(s). The company reserves the right to amend and/or add to any and all responsibilities and requirements in this job description or any other document. 

Additional Information

Salary: $100,000 – $140,000 Depending on ExperienceBenefits:  

We provide excellent benefits for full-time employees including medical, dental, vision, 401(k), vacation and sick time, paid holidays, and more!

All applicants must be able to demonstrate their US work authorization during the employment verification process. 

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About this Employer

Larry Flynt's HUSTLER Casino

1000 W Redondo Beach Blvd
Gardena, CA 90247

Larry Flynt's HUSTLER Casino is LA’s only luxury casino, with a focus on style, service and sophistication.

We are open 24 hours a day, 7 days a week dealing all your favorite games like Blackjack, Limit and No Limit Texas Hold’em, No Collection EZ Baccarat, Three Card Poker, Pai Gow Poker and more.  We are also home to LA’s largest seeded progressive jackpots.  In addition to amazing gaming action, HUSTLER CASINO features great dining at Larry Flynt’s Bar and Grill®, live entertainment and LA’s hottest dealers inside the Blackjack Lounge, and Liz Flynt’s Shorty’s Stuff Gift Shop.  We are located just 15 minutes south of Downtown Los Angeles and the South Bay, and ready to show you why we’ve been voted Best CASINO 4 years in a row!

 Visit us today — we’re looking forward to your visit. Larry Flynt’s HUSTLER CASINO Los Angeles… Play Harder.