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Database Marketing Analyst

Posted April 16, 2021

Oaklawn Racing Casino Resort
Hot Springs National Park, AR

About This Job


Thank you for your interest in becoming part of the Oaklawn Team. We have an extraordinary legacy. We are a family with strong core values, providing a new level of excitement for our guests and Team Members as we aspire to be Arkansas' Employer of Choice.

Assists the Marketing Database Manager with the development, design, execution, and analysis of the database marketing programs including direct mail, email, mobile app, website and social media initiatives.


  • Creates and supports direct mail production schedule and calendar.
  • Tracks database marketing campaigns for on time and on budget delivery.
  • Creates and configures campaign offers, and ensures accuracy.
  • Reviews direct marketing collateral proofs to ensure accurate content of static and variable content.
  • Interacts with outside vendors to ensure timely, accurate and cost-effective campaign collateral distribution.
  • Tracks all expense related to direct marketing campaigns and programs.
  • Ensures compliance and submission accuracy for all regulatory compliance within area of responsibility and reports potential issues to management for review.
  • Maintains and updates the customer database within the casino management system (CMS).
  • Handles database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.
  • Maintains data integrity of customer database.
  • Fields customer and employee calls related to direct marketing initiatives.
  • Provides necessary data and information to department in support of development of effective marketing campaigns.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. 
  • Works with Planning & Analysis to customize, produce, and review direct marketing analysis reports.
  • Maintains strict confidentiality in all departmental and company matters.



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

  • Bachelors degree in marketing, finance, data management, or related area; or equivalent combination of education and experience
  • Experience in multiple communication channels, including direct mail and e-mail required
  • Experience in SMS, IVR, mobile apps, geofencing of web ads, and social media a plus
  • Excellent verbal, written, and interpersonal skills
  • Technical proficiency and knowledge in MS Office (Word, Excel & Outlook)
  • Advanced Excel (e.g. formulas, charts, and pivot tables) and MS SQL (e.g. query, OLAP extensions) skills preferred
  • Possess excellent oral and written communication skills; strong client interface and presentation skills preferred
  • Demonstrated critical thinker with ability to absorb constructive criticism and integrate into future performance
  • Demonstrated passion, thirst for knowledge, and identification of answers using forensic data analysis skills
  • Demonstrated self-starter with ability to drive toward timely results on assigned projects


This job has no supervisory responsibilities.


Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.


Must be able to obtain and maintain an Arkansas Gaming License.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee must be able to stand and walk for the majority of the shift.  The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to stand, climb, push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually moderate. Employee could be exposed to an environment containing unrestricted second-hand tobacco smoke. 

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

It is Oaklawn's intent to provide a drug-free, healthy, safe and secure environment for our Team Members. All applicants must complete a pre-employment drug screen and background check.

Additional Information

All applicants must be able to demonstrate their US work authorization during the employment verification process.


About this Employer

Oaklawn Racing Casino Resort

2705 Central Avenue
Hot Springs National Park, AR 71901


About Us

Located in Hot Springs National Park, Arkansas, Oaklawn has been one of the premiere Thoroughbred racetracks in the country since 1904, best known as home of the $1 million Arkansas Derby. Today, Oaklawn is Arkansas’ #1 tourist destination. The state-of-the art casino offers live craps, live blackjack, popular slot games, live music, and the award-winning Silks Bar & Grill. Oaklawn began a multi-phased expansion in May 2019.


If you’re interested in working in a fun industry with fun people, Oaklawn Racing Casino Resort is the place to be. Oaklawn is much more than just a job. It’s an opportunity to be a part of the Oaklawn family as you build a rewarding, long-term career. Oaklawn is an exciting workplace where you’ll enjoy generous benefits and an opportunity for advancement. We have a variety of racing and gaming openings for you to explore, so if you’re ready for success apply today!

Applicants must be 21 years old.