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Global Digital Marketing Manager, Employer Brand

Posted May 6, 2021

Marriott International
Bethesda, MD
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About This Job

 JOB SUMMARY

The Global Digital Marketing Manager, Employer Brand is a member of the Associate Experience team. This team is dedicated to using consumer brand marketing strategies and creative solutions to help the company attract, engage and retain employees globally. Marriott International is continually recognized as one of the best places to work. Travel is among the most treasured experiences in our lives. The company’s core business philosophy is built on putting people first. We’re the lucky ones who get to market this to the world!

This person will always maintain a team-first attitude and will be focused on developing and using brand marketing strategies, digital technologies and creative campaigns to strengthen perceptions of Marriott International, and its growing portfolio of world class brands, as an employer and as a travel company.

ABOUT THE ROLE:

  • Market Marriott International: The Digital Marketing Manager will be responsible for contributing to Marriott International’s enterprise-wide Digital Marketing strategy, dedicated to helping the company and its portfolio of 30+ brands, attract, engage and retain top talent all around the world.
  • Digital Marketing Expert: He/she will focus on the use of social media, CRM, emerging digital technologies and creative campaigns to execute against the external and internal-facing recruitment and engagement marketing strategy in alignment with the broader corporate vision and in collaboration with key stakeholder groups. 
  • Innovation: This role necessitates a strong foundation in social media and other digital communication channels, and a passion for remaining “ahead of the curve,” as it relates to the ever-evolving social landscape. 
  • Creative Content Creation: He/she will drive Marriott Careers’ external content calendar and daily content creation to strengthen perceptions of Marriott International. He/she will have the opportunity to market Marriott’s TakeCare culture and career opportunities around the world, in addition to creative brand marketing strategies across Marriott International’s suite of 30+ hotel brands and disciplines.
  • Data Measurement: In addition, this role requires a focus on measurement, reporting and corresponding optimization of digital channels and tactics.

CORE WORK ACTIVITIES:

  • Ongoing, partner with the global recruiting team to refine the Digital Marketing strategy to enhance the company’s reputation in the marketplace among potential and current associates. This will include identifying and implementing insights, plans to inform the development and execution of marketing campaigns + content – applicable across brands, geographies and disciplines within Marriott International.
  • Responsible for implementing, launching and executing ongoing digital marketing campaigns and digital content to drive brand loyalty and high levels of social engagement.
  • Manage multiple campaigns simultaneously across diverse digital channels. Campaigns will include execution across social media, CRM, artificial intelligence and/or mobile.
  • Contribute to the development of campaign strategy, developing creative assets and overall project management.
  • Project management responsibilities will include plan development and project communications across internal teams and external vendors.
  • Continually utilize best practices to drive ongoing growth and engagement of digital platforms owned by the Associate Experience team. Platforms include websites, social media channels, email marketing systems, Sprinklr and native applications.
  • Responsible for regular evaluation of platform analytics to identify audience trends, ways to improve user adoption/engagement and increase overall growth and influence of internal + external digital marketing channels.
  • Ability to think creatively in a constantly changing social environment about how to maximize our content and budget to achieve maximum exposure to job seekers to change perceptions and drive applicant flow.
  • Work closely Employer Brand leads and with larger Associate Experience team to develop key messaging and execute integrated communications plans across digital channels.

YOU ARE WHO WE’RE LOOKING FOR IF:

  • You are a collaborative; team player who knows how to get results.
  • You are highly organized and able to manage multiple projects with minimal supervision.
  • You have exceptional written communication skills, and you can deliver compelling, concise, clear content for a variety of audiences. 
  • You are passionate about digital and social media, continually striving towards new and creative ways to engage audiences using the latest tools and platforms available.
  • You are just as comfortable crafting a creative Instagram Story as you are developing a comprehensive campaign strategy.
  • You can dive in to data, distilling the key trends and translating the findings into an actionable report.

CANDIDATE PROFILE

  • Bachelor’s degree in Marketing, Communications or related field required.
  • Four or more years of experience in digital marketing with expertise in social media planning, content development, advertising, measurement and rapid response required.
  • Excellent writing skills, as well as prior experience developing content marketing is required.
  • Baseline understanding of real-time social media best practices and emerging marketing tactics (e.g., Facebook & LinkedIn Live, Instagram Stories, TikTok, etc.) required.
  • Experience with targeted email marketing communications preferred.
  • Experience managing results driven social advertising campaigns, designed to reach specific audiences and drive action preferred.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
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About this Employer

Marriott International

10400 Fernwood Rd.
Bethesda, MD 20817

(301) 380-3000

Corporate Office

www.marriott.com

Follow us:

What Does it Mean to Be a Marriott International Associate?

It means feeling the power of belonging. We feel it each and every day. It comes from being recognized. It comes from knowing Marriott International sees talent in each of us. And, it comes from working together, as a family, to make our guests feel as much at home as we do. It's why so many of our associates come for a job, but stay for a career.

OUR PEOPLE ARE OUR MOST IMPORTANT ASSET

  • Marriott's managers and leaders take a personal interest in each associate
  • Marriott offers resources and support so associates have what they need to develop to their full potential
  • Marriott is committed to hiring a diverse workforce and sustaining an inclusive culture

A "FAMILY-LIKE" WORKPLACE ATMOSPHERE

  • A work environment that is a "home away from home" for many associates, where co-workers are also friends
  • Service is what sets Marriott apart with our guests, so Marriott associates are empowered to go the extra mile, do the job right, and deliver exceptional guest experiences
  • Working for Marriott gives associates a sense of pride and dignity, where they are empowered to deliver their personal best, every day, for every guest and each other

What Sets Us Apart?

We believe our strength is rooted in our five core values:

  • Putting people first
  • Pursuing excellence
  • Embracing change
  • Acting with integrity, and
  • Serving our world

These values are our legacy and our future. As we pursue our vision of making Marriott the #1 travel company in the world, we never lose sight of our founding principles and our proud heritage. We are constantly innovating and evolving, but we'll always stay true to who we are, because we believe the way we do business is as important as the business we do.