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Director of Marcom

Posted April 20, 2021

Waldorf Astoria Chengdu
Chengdu, Sichuan Province, China
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About This Job

Description

The Director of Marcom will be responsible in all Marketing Planning & Execution strategies for the hotel.

 



What will I be doing?

 

 

 

Oversees all Marketing Planning & Execution strategies for the hotel. Responsible for the development, management, and execution of all aspects of the marketing/branding strategies to include Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenues, and market share targets.

 

 

 

Specifically, you will be responsible for performing the following tasks to the highest standards:

 


  1. Develops strategic marketing plans and establish annual marketing budgets along with GM, DOS, and DORM. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.

  2. Creates, manages and implements media/marketing plans and programs, both short and long term, to increase revenues, awareness, and expansion of property products and/or services. Works with on-property and regional revenue management to develop offers or leverage off-the-shelf offers, based on hotel-level needs.

  3. Manages strategic direction on all marketing related areas including but not limited to: Social Media, Websites, Digital & Print Advertising, Email & Collateral.

  4. Identifies outside agencies and responsible for development of agenda strategy and

  5. Work/Liaison with internal corporate partners related to internal corporate partners, including but not limited to Brand, Destination, and ECG.

  6. Oversees the strategy, budget, and development of visual assets and arranges photo & video shoots as needed/appropriate.

  7. Oversees the development and content strategy of hotel level websites.

  8. Identifies partnership/sponsorship opportunities for joint outreach.

  9. Coordinates influencer strategy with public relations team to leverage social media opportunities.

  10. Conducts paid marketing surveys on current and new service levels and product concepts.

Requirements

What are we looking for?

Innovative, action oriented individual able to identify and implement results oriented marketing strategies for the hotel.



What will it be like to work for Hilton?


Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!








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About this Employer

Waldorf Astoria Chengdu

No. 1199 Tianfu Avenue North
Chengdu, Sichuan Province 610041
China

+86-28-8888-1199

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Our Hotel

Waldorf Astoria Chengdu is the newest luxury hotel in the burgeoning Chengdu Hi-Tech Zone. Soaring 52 stories, the hotel blends classic elegance and modern grandeur with inspirational environments and modern luxuries. From sophisticated dining options and meeting facilities to memorable views from every guest room, guests will enjoy unforgettable experiences throughout their stay – all enhanced by signature True Waldorf Service.

Waldorf Astoria Chengdu is the cornerstone of the in99 Plaza, in the center of the Chengdu Hi-Tech Zone and convenient to the New Century Global Center, the Metro Station, and Chengdu Shuangliu International Airport.
More features and comforts to discover:

  • Spacious, tranquil guest rooms with floor-to-ceiling windows and culturally inspired décor
  • 6 restaurants and lounges, including a rooftop bar with breathtaking panoramic views of the city
  • Stylish and sophisticated meeting rooms complimented by an outdoor garden terrace
  • Indoor pool perched on the 48th floor overlooking Chengdu, partnered with a 24-hour fitness center
  • Spa at the Waldorf Astoria offers 6 private suites with exclusive June Jacobs and Valmont treatments
  • Our Personal Concierge will make each stay unforgettable, a hallmark of True Waldorf Service

A prominent city of commerce, Chengdu is also rich in culture with a heritage spanning 2,300 years. Explore the city’s historic alleys and oldest tea houses, or scenic Mount Qingcheng.