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Director of Sales

Posted April 20, 2021

Hilton Liverpool City Centre
Liverpool, England, United Kingdom

About This Job


Responsible for the development and execution of strategic sales activity and initiatives to maximize top line sales and profitability for the hotel in order to achieve budget, revenue and market share targets.

Leadership and Service excellence is a core expectation. You are responsible for driving results by supporting and maintaining a great place to work for our team members while providing an exceptional hospitality experience for our guests in all aspects of your function as a Sales professional.


Position Summary:

75% - Sales

 Directs the hotel in the development, implementation and achievement of their annual business and market plan objectives.

 Provides leadership, guidance and assistance relating to the execution of marketing and sales functions, policies and standards as established by Hilton Worldwide.

 Capitalizes on Hilton Worldwide marketing, sales programs and resources.

 Participates in the sales process via customer meetings, entertainment and attendance at client and other relevant industry events.

 Directs coordination of cross-selling, joint marketing initiatives and other hotel/brand synergies to maximize exposure and profitability including agency contact, media planning and hotel communications.

 Directs the solicitation efforts of the sales staff through effective oral and written communication while providing strategic direction of rate, date and space commitments for group room sales of the property.

 Develops and implements strategic and tactical plans to maintain current base and increase the hotel’s share in transient market.

 Directs the preparation of reports pertaining to the operation of the Sales department to include, but not limited to annual and monthly Forecast, Marketing budget, Lead Management System, Booking Report, Delphi Reports, Sales Meeting and minutes.

 Directs the ongoing research of the travel industry local and national market to detect market trends and related information for development of new marketing strategies.

 Directs the efforts to improve potential from various existing and new markets 10% - Revenue Management

 Provides rate development, establishment of group opportunity, space utilization, deployment strategies through the review of competitive data, demand analysis and market mix management.

 Ensures effective utilization of Owners Pack and other utilized Selective Selling guidelines to maximize revenue contribution from all segments.

10% - Systems

 Assures effective utilization and adherence to standards relating to current systems in place at the hotel:

5% - Human Resources

 Oversees the management, training and career development of sales staff.

 Participates in continuing education to ensure further professional development.


The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

Ability to perform critical analysis.

 Ability to manage extensive amounts of information and provide constructive feedback/direction.

 Extensive knowledge of sales and marketing, negotiating and sales procedures associated with the hotel industry.

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.

 Maintains an open line of communication between guests, employees and management.

 Inputs and retrieves information from computer system for file maintenance, correspondence and preparation of forecasts and marketing input.

 Assist office in any other administrative duties as needed.

 Excellent written skills sufficient to produce communications that properly reflects the Hilton image.

 Excellent oral communication and presentation skills.

 Considerable ability to listen effectively.

 Ability to work effectively both independently and as a team.

 Ability to delegate, manage and organize complex projects and establish priorities consistent with department, hotel and company objectives.

 Ability to effectively deal with owners, customers and team members, some of whom will require high levels of patience, tact and diplomacy.

 Ability to manage multiple projects, meet and work effectively under time and resource constraints.

 Ability to effectively recruit, motivate, train and lead a team of professionals.





About this Employer

Hilton Liverpool City Centre

3 Thomas Steers Way
Liverpool, England L1 8LW
United Kingdom


215 Room Hotel

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Style and Convenience at the Heart of Liverpool

Situated in the center of the Liverpool ONE retail and leisure complex, this Liverpool hotel’s location provides easy access to transport links and cultural attractions. From contemporary accommodations to numerous meetings and events opportunities, guests can easily get the most out of their experience. Built on the site of the Old Customs House, Hilton Liverpool City Centre has a curved design that represents the meandering River Mersey.


  • Located in Liverpool ONE, near Lime Street Station and Liverpool John Lennon Airport
  • Less than 5 minutes’ walk from Liverpool's shopping, leisure and cultural attractions
  • Bright, stylish guest rooms with floor-to-ceiling windows
  • Live entertainment, cocktails with spacious sun terrace at PIMA Bar
  • 24-hour Fitness Center and complimentary WiFi in public areas
  • 10 flexible, contemporary meeting spaces for conferences, awards dinners and weddings