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Cluster Marketing Manager - South West England & Wales

Posted April 21, 2021

Bristol Marriott Royal Hotel
Bristol, United Kingdom
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About This Job

JOB SUMMARY

Responsible for completing marketing plans for ten propertys within the South West and West Cluster. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

OR

• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

• Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.

• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.

• Maintains, updates, and manages all web sites.

• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

• Develops brochure and property collateral materials.

• Participates in all property imaging work (e.g., signage).

• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.

• Ensures consistent marketing message is communicated in all advertising and collateral efforts.

• Manages marketing budget throughout year.

• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.

• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.

• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.

• Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Evaluates new marketing opportunities for the property.

• Ensures property is represented on all quality internet sites that have the potential of providing business.

• Works closely with respective Convention Bureaus and Chambers of Tourism.

• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.

• Develops strategic marketing plan for property, includes group, leisure and local efforts.

• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.

• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.

• Works with media buyer to plan and execute advertising.

• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.

• Assists property with materials, tracking/analysis and presentations to owners.

• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities

• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).

• Ensures that property is following all corporate marketing guidelines.

• Approves all invoicing through MarrCom office.

Come and work with us and you will receive -

Work remotely:

  • Yes, Temporary. Base hotel – Bristol Marriott Royal Hotel.

Benefits:

  • pro-ratad 28 days holiday including Bank Holidays
  • Private Health Care
  • Free Car Parking
  • Company pension
  • Wellness programmes
  • Employee Assistant Programme
  • Friends and Family rate for overnight stays
  • Food & Beverage discount at the hotels
  • Team events
  • Training and Development
  • Career discussions and Qualifications
  • Meals on duty
  • Use of the Leisure Club
  • Dry Cleaning Discounts
  • Staff Discounts

Schedule:

  • 40 hours per week

COVID-19 precaution(s):

  • Remote interview process
  • Social distancing guidelines in place
  • Virtual meetings
  • Personal protective equipment provided or required
  • Sanitisation, disinfection or cleaning procedures in place
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
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About this Employer

Bristol Marriott Royal Hotel

College Green
Bristol, BS1 5TA
United Kingdom

44-117-9255 100

242 Room Hotel

www.marriott.com

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With a fabulous location next to Bristol Cathedral, the historic waterfront and Cabot Circus, the Bristol Marriott Royal Hotel offers ideal accommodations for enjoying England's Southwestern charm. From the moment you arrive, our Victorian-style hotel in Bristol captivates you with polished marble, warm mahogany and gleaming brass. Spacious rooms offer comfortable furnishings, 24-hour room service and large work areas with high-speed Internet. For an event, choose our ballroom for 260 guests or a smaller meeting room for intimate gatherings. Enjoy an afternoon tea or cocktail in our Bristol hotel's bar after you tour the historic sites. For dinner, Terrace Restaurant offers the finest international specialties and great wines to complement your fare. Visit our Roman-style leisure club for the perfect retreat - enjoy a refreshing swim, soothing sauna or invigorating workout. When looking for luxury hotels in Bristol, England, choose the Bristol Marriott Royal Hotel for its friendly staff and modern amenities.