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Director of Sales

Posted October 11, 2021

Residence Inn Holland
Holland, MI
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About This Job

JOB DUTIES AND RESPONSIBILITIES

  • Maintain and promote a teamwork environment with effective and clear communication amongst co-workers through positive leadership
  • Provide pricing and guidance recommendations to sales staff, review and approve any special corporate negotiated rates
  • Develop a working knowledge of the operations of the hotel, including food and beverage, guest services, reservations
  • Develop a complete knowledge and ensure adherence to company sales policies and SOPs
  • Drive customer loyalty to grow share of the account by delivering service excellence throughout each customer experience
  • Provide guidance for RFP Season Annually to National Sales with the help from GM and/or Regional DOS & National Sales
  • Ensure all pertinent aspects of solicitation, closing, and customer communications are complete and documented for the team
  • Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
  • Analyze sales and revenue management reports to identify trends and future demand opportunities Monitor pricing, MAR and other minimums to ensure pricing is within an acceptable range based on available inventory, current sales/revenue strategies and market demand
  • Participates in forecasting for revenue and expenses
  • Conduct ongoing competitor price and product analysis to ensure proper rate positioning and product offering relative to competition
  • Conducts weekly and monthly share analysis for measurement of hotels market performance versus competition and implements strategies accordingly in conjunction with the Regional Director of Sales, Regional Director of Revenue Management, GM
  • Recommend and implement new sales programs at the hotel and accurately track ROI
  • Initiates collateral and online marketing efforts to include all printed sales collateral, direct mail, discount promotions, e-mail marketing, website presence and tracks ROI on all advertising and marketing spend
  • Prepares annual marketing/business and budget plans
  • Set and monitor team member goals including weekly sales activities, room night and revenue goals monthly, quarterly, yearly
  • Abides by Prime Time Selling hours
  • Perform any other job-related duties as assigned

EDUCATION AND EXPERIENCE

  • Minimum of Bachelor's Degree in Hotel Administration, Business, or Marketing
  • Minimum of 5 years in progressive hotel sales with leadership responsibilities

KNOWLEDGE, SKILLS AND ABILITIES

  • Strong analytical skills relative to impact on hotel revenues
  • Ability to communicate effectively verbally and in writing
  • Strong interpersonal skills
  • Strong understanding of revenue management principles
  • Proficient in Microsoft Office Products, focus on Excel, Word and Outlook
  • Ability to travel as needed
  • Must have flexible work hours that may include evenings, weekends, and holidays

Compensation Details

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About this Employer

Residence Inn Holland

631 Southpointe Ridge Road
Holland, MI 49423

(616) 393-6900

78 Room Extended Stay

www.marriott.com

Our Hotel

Whether visiting our charming town on Lake Michigan's eastern shore for business or pleasure, you'll find unique accommodations at the Residence Inn Holland. Our extended-stay hotel in Holland, Michigan is an all-suites pet-friendly hotel perfect for relocations, fun family vacations or business trips. We're conveniently located off I-196 and just minutes from downtown Holland and various corporations and area attractions. Our spacious suites, 50% larger than traditional hotel rooms, feature separate living and sleeping areas, fully equipped kitchens, In suite DVRs, and free high-speed Internet. After a great rest on luxurious bedding, take a swim in our indoor pool or have an invigorating workout in our fitness center. Enjoy a free hot breakfast buffet daily and light fare at the RI Mix (Monday-Wednesday) while catching up with friends or meeting new ones.