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Senior Marketing Manager

Posted July 13, 2021

JW Marriott San Antonio Hill Country Resort & Spa
San Antonio, TX
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About This Job

Job Summary

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.

Candidate Profile

Education And Experience
  • 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.

OR

  • 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

Core Work Activities

Conducting Marketing Activities To Achieve Departmental Goals
  • Implements regular tracking of initiatives to determine results.
  • Updates hotel web page content as needed to insure up-to-date accuracy.
  • Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.).

Developing And Implementing Marketing Strategies

  • Liaises with key operators of each department to determine goals and marketing needs.
  • Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.
  • Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.
  • Coordinates and implements Strategic Alliance partner marketing program elements.

Maximizing Revenue

  • Develops, plans, and executes programs as necessary to achieve stated revenue goals.
  • Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.
  • Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.

Managing And Conducting Human Resources Activities

  • Interviews, selects and trains employees.
  • Directs the work of employees.
  • Sets and adjusts employees' rates of pay and hours of work.
  • Handles employee complaints and executes disciplinary action as needed.
  • Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.
  • Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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About this Employer

JW Marriott San Antonio Hill Country Resort & Spa

23808 Resort Parkway
San Antonio, TX 78261

1-210-276-2500

1,002 Room Hotel

www.marriott.com

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Our San Antonio luxury resort is the newest star in the JW Marriott constellation of resort properties. JW Marriott San Antonio Hill Country Resort & Spa has firmly established itself as the city's premier luxury destination and the most renowned resort in the magnificent Texas Hill Country. Just 12 miles north of San Antonio International Airport, the resort features 36 hole TPC San Antonio Golf - home of the Valero Texas Open, Lantana Spa, the six acre River Bluff water park, seven distinctive restaurants, 265,000 sq. ft. of state of the art meeting and event space, free WiFi in the lobby and over a thousand custom designed guest rooms. Our San Antonio resort hotel is sure to make any visit an unforgettable experience and it all comes with JW Marriott’s impeccable service and lavish amenities. Whether you're seeking a peaceful respite, a productive meeting or an exciting and fun filled family vacation, our resort in San Antonio is designed not just to exceed your expectations but redefine them altogether.