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Senior Marketing Manager

Posted August 27, 2021

Crystal City Marriott at Reagan National Airport
Arlington, VA
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About This Job

Job Summary

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.

Candidate Profile

Education And Experience
  • 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.

OR

  • 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

Core Work Activities

Conducting Marketing Activities To Achieve Departmental Goals
  • Implements regular tracking of initiatives to determine results.
  • Updates hotel web page content as needed to insure up-to-date accuracy.
  • Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.).

Developing And Implementing Marketing Strategies

  • Liaises with key operators of each department to determine goals and marketing needs.
  • Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.
  • Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.
  • Coordinates and implements Strategic Alliance partner marketing program elements.

Maximizing Revenue

  • Develops, plans, and executes programs as necessary to achieve stated revenue goals.
  • Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.
  • Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.

Managing And Conducting Human Resources Activities

  • Interviews, selects and trains employees.
  • Directs the work of employees.
  • Sets and adjusts employees' rates of pay and hours of work.
  • Handles employee complaints and executes disciplinary action as needed.
  • Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.
  • Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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About this Employer

Crystal City Marriott at Reagan National Airport

1999 Jefferson Davis Highway
Arlington, VA 22202

1-703-413-5500

343 Room Hotel

www.marriott.com

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Crystal City Marriott at Reagan National Airport, located in Arlington, Virginia, is steps from hip restaurants, iconic theaters and Pentagon City shopping and just a short Metro ride away from Washington, D.C. Comfort and convenience define our premier hotel with luxurious guest rooms and suites that offer high-tech business amenities. Our hotel also features a variety of event facilities and services ideal for wedding receptions, conferences, family reunions and meetings in Arlington. Families and couples will enjoy a wide range of vacation packages that feature added value and great amenities. With a prime location in Arlington’s Crystal City, we are ideally located one mile from Ronald Reagan Washington National Airport and are a short commute to downtown. In addition, the hotel’s Metro-accessible Arlington, Virginia location provides convenient access to popular attractions, including Arlington National Cemetery, John F. Kennedy Center for the Performing Arts and The Pentagon.