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Marketing Manager

Posted October 14, 2021

The Westin Tempe
Tempe, AZ
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About This Job

Responsible for developing and implementing marketing objectives, via outlet-specific action plans designed to grow revenue & meet business needs while maintaining a healthy and Return on Ad Spend (ROAS)

Create advertising and promotional programs for hotel rooms by making The Westin Tempe appealing, in order to attract as many guests as possible.

Create and manage marketing budgets and marketing initiatives in collaboration with our Marketing, Sales, Culinary & Room Operations teams.

Research and execute changes to a wide range of sources, such as Google My Business listings, OpenTable, Yelp, and TripAdvisor, with information such as new photos, hours of operation, specials, menus, etc.

Manage Marriott field marketing initiatives on behalf of hotel.

Communicate with other managers/divisions to create and execute effective advertising and Public Relations plans.

Plan and execute press releases, press conferences, press briefings, press tours, and overall press relation for hotel rooms.

Build, audit, optimize and maintain our restaurant & outlet websites and microsites

Manage the CRM / Email Marketing strategy targeting B2B and B2C audiences to drive revenue, develop loyal customers and convey necessary business information.

Collaborate with the rooms and outlet operations teams to create a social media calendar inclusive of content and advertising & monitoring performance, across the portfolio.

Must have the ability to research market conditions and identify opportunities, exercising the initiative to research and interpret data and weigh options to reach conclusions that will increase revenues for our hotel, restaurants and outlets.  

Oversee the process of photoshoots and implementation of new images for hotels following a photoshoot.  Oversee the process of audit brand sites, vanity sites, OTAs, Social pages, review sites, etc.

Write yearly marketing plans based on the hotel proposition and long term goals. Implement marketing tactics to help meet the goals and objectives of both rooms and outlets.

Overseeing the process of designing, creation and production of Rooms and F&B promotional material.

 Must have a minimum of 3 years of Marketing Management experience within the hotel industry in a multi-unit role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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About this Employer

The Westin Tempe

11 East Seventh Street
Tempe, AZ 85281

290 Room Hotel

Inspired by its location at the edge of the painted desert, The Westin Tempe provides the perfect oasis in the heart of downtown for guests to unwind and enhance their well-being. Retreat to a luxury room after a day of shopping on Mill Ave and rejuvenate in our spa-centric bathrooms complete with rainshowers. Sophisticated spaces await at our Tempe hotel with floor to ceiling windows providing breathtaking views of A Mountain. Host your next conference, meeting, wedding or special occasion in our 21,000 sq. ft of versatile event space. For collegiate sports lovers, Arizona State University's Sun Devil Stadium, Desert Financial Arena, and Wells Fargo Arena are just minutes away. Our 24-hour Westin WORKOUT® Fitness Studio features a Peloton bike to help you stay fit. Sample local ingredients at our on-site restaurant or grab coffee to go from our coffee shop. Elevate your experience with a visit to our rooftop lounge and infinity pool, with sweeping views of Tempe where you can sip and savor in style.