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Assistant Director of Sales

Posted December 3, 2021

Horseshoe Bay Resort
Horseshoe Bay, TX
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About This Job

Definition: The Assistant Director of Sales is responsible for the development, selling, and maintenance of association and corporate group sales accounts.  This position also manages and is responsible for the group sales managers’ performance towards achieving their annual room night & revenue goals. This position carries a room night & revenue target that is equal to or larger than the group sales individual manager.  The ADOS, as a co-leader with the Director of Sales & Marketing, is responsible for meeting the resort group actualized budget.

General Duties:

  • Leads the strategy of their own industry vertical based on annual room night and revenue target. This includes identifying potential group business, negotiating room nights and rate, and closing the deal with a signed contract.
  • Participates in community wide events, industry related professional organizations, attends trade shows and conducts sales trips. Maintains active plans and actions that are successfully leading to incremental business for the resort.
  • Completes weekly sales reports and other departmental reports as designated.
  • Reviews all Group Seller weekly activities and guides them in account development strategies – this position will split the reporting responsibility with the DOS.
  • Ensures that all Group Sellers have a current 30-60-90 day Sales Action Plans. This plan must be followed weekly and show trending and success as they move through each period.
  • Conducts weekly one-on-one’s with members of the Group Sales Team, implements an effective Sales Coaching program for all group sellers – apart from joining Group Sellers on joint sales calls.
  • Actively utilizes the Horseshoe Bay Resort “Best in Class” Account Executive Skill Builder. Reviews ESS Scores with each associate and builds an action to work on areas of improvement.  This “coaching” information is compiled and brought to the weekly meeting with the CSO to review success and discuss solutions for any obstacles.
  • Helps Group Sellers to close complex leads.
  • Reviews Group turn down reports and all incoming lead sources such as Austin CVB, SFA, Starcite, Cvent to ensure that leads are followed up upon expediently and that turn downs do not occur without offering alternative dates and space.
  • Works with Event Management, other Sales Managers, and Revenue Manager to assure maximum utilization of facility.
  • Participates weekly in Horseshoe Bay Resort Sales Training Energizers. The ADOS must be current on all Horseshoe Bay Resort Sales Training Programs.
  • Participates in Horseshoe Bay Resort International Sales Training classes and is responsible for registering and ensuring all Group Sellers complete set curriculum as determined by home office.
  • Understands and works closely with Revenue Manager to insure target ceilings and rates are set and that pricing is associated – shares MAR rates and pricing ranges with the group sellers.
  • Assists the DOS in the month-end reporting, forecasting and the annual budget process, including the business/marketing plan and review for the sales department.
  • Develops and implements new/special market programs when needed.
  • Provides feedback to the DOS relating to guest comments, observations, rumors, industry news, etc. Provides leadership and solutions to these trends, during the one-on-one weekly review.
  • Works with the Group Sales team to develop property specific group promotions that will be reviewed with the DOS and can be executed by the Marketing Team.
  • Prospects for new customers using multiple data and information sources. The ADOS will be expected to be the role model in running customer strategies, utilizing Knowland Group Readerboard information, leveraging Horseshoe Bay Resort relationships to proactively target and land 30% new business for the resort.
  • Assists the DSO in compiling group competition overview of marketing plan as well as monthly booking audits – has been to the competition and remains up to date on their condition and market positioning.
  • Conducts Gold Level on-site property tours.
  • Entertains clients on and off property, as necessary to land group business.
  • Assists with and completes special projects and assignments as designated by the CSO.

Employment Standards:


  • Five or more years’ experience in hotels/resorts sales and marketing, guest services or related professional area.
  • Two year degree from an accredited university in Business Administration, Marketing Hotel and Restaurant Management, or related major.


  • A four year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management.
  • Proven Leadership skills in supervising and managing associates.
  • Lodging sales experience.
  • Successful account management experience.

Physical & Mental Requirements:

  • Physically this job requires the ability to walk the property with only minor lifting.
  • Administration and Management – Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Analytical/Critical Thinking – The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths; weaknesses and consequences of alternative solutions and approaches to solving problems.
  • Applied Business Knowledge – Understands market dynamics, enterprise level objectives and important aspects of Horseshoe Bay Resort’s business to accurately diagnose strengths and weaknesses, anticipate opportunities and risks identify issues, and develop strategies and plans. Aligning individual and team actions with strategies and plans to drive business results.
  • Customer and Personal Service- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Economics and Accounting – Knowledge of economic and accounting principles and practices, P&L statements, operating budgets, forecasting and scheduling and the reporting of financial data.
  • Management and Financial Resources – Determines how money will be spent to get the work done, and accounting for these expenditures.

Management Competencies

  • Aligning Performance for Success; Business Acumen; Strategic Decision Making; Sales Coaching; Leading Through Vision and Values; Executive Disposition; Communication; Building Trust; Building a Successful Team; Driving For Results; Innovative Thinker

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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About this Employer

Horseshoe Bay Resort

200 Hi Circle North
Horseshoe Bay, TX 78657

(830) 598-2511

400 Room Resort

Our Resort

Resting along the shores of Lake LBJ, Horseshoe Bay Resort's upscale, lifestyle vacation destination, puts you just a short drive from Austin and San Antonio. The picture-perfect Texas Hill Country scenery inspires you to unwind in modern rooms, suites and villas, many with views of the lake. Taste creative local cuisine at our restaurants, play a round on three championship golf courses and enjoy fun family activities, from boating to tennis. Say "I do" with a romantic lakeside wedding, indulge with a day at our resort spa, or host an intimate celebration in one of our scenic outdoor venues.