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Vice President, Business Strategy

Posted January 14, 2022

Delaware North at TD Garden
Boston, MA
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About This Job

The Opportunity 

Delaware North Boston is hiring for a Vice President of Business Strategy to join the TD Garden team in Boston, Massachusetts. As the VP, Business Strategy, you will be responsible for leading business intelligence, business solutions and digital marketing functions within the Boston Bruins, TD Garden and Delaware North Boston subsidiary. You will research, plan, define, articulate, and manage the ongoing execution of organizational goals.

Responsibilities 
  • Lead and manage the creative and strategic functions of business intelligence, business solutions, and digital marketing for the Boston Bruins and TD Garden.
  • Develop and support complex analytical processes and procedures to identify risks and opportunities in the origination and creation of product and product positioning.
  • Conduct detailed analysis of revenue impact from a given set of variables: strategic evaluation, including business plan development, business turnarounds, new business implementation, and marketing strategy development.
  • Construct digital strategies that leverage and build purposeful marketing ecosystems for a brand, engaging customers with high-value content that creates brand affinity.
  • Recommend and prioritize an appropriate mix of communication strategies and tactics in the digital space to drive brand awareness, engagement, and traffic.
  • Act as a key liaison with the National Hockey League and influence, through data, key internal and external business decisions.
  • Develop strategies involving front-end and back-end development for websites, CRM programs, and apps including personal selling, and eCommerce.
Qualifications 
  • Bachelor’s degree required; Masters/MBA preferred.
  • Minimum of 10 years experience in strategic planning, sales/marketing, business development, and analytics.
  • Demonstrated experience working closely with information systems and/or strong ability to quickly learn new information systems.
  • Excellent ability to establish rapport with others and ability to build strong interpersonal relationships.
  • Experience with management and value of data warehouse to empower data-driven decision making within an organization
  • Deep understanding of Salesforce Sales & Marketing Cloud
  • Knowledge of predictive modeling techniques such as regression analysis for response modeling, customer profiling, and segmentation, needs analysis, and other types of quantitative and qualitative campaign analysis techniques required.
  • Approximately 10% business travel is required.
Who We Are 

At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.

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About this Employer

Delaware North at TD Garden

100 Legends Way
Boston, MA 02114

Regional Office

www.delawarenorth.com

Managed By

Delaware North is the owner and operator of TD Garden in Boston. As New England’s largest sports and entertainment arena, TD Garden is the home of the storied NHL’s Boston Bruins and NBA’s Boston Celtics franchises and hosts over 3.5 million people a year at its world-renowned concerts, sporting events, family shows, wrestling, and ice shows.

Since its opening in 1995, TD Garden has hosted over 200 events a year. In 2014, owner and operator Delaware North invested over $70 million for a comprehensive arena-wide renovation to upgrade the fan experience including redesigned concourses, new concession offerings and upgraded technology.

The award-winning state-of-the-art TD Garden is a year-round, 19,600-seat arena, fully equipped with three private restaurants – Harbor View, Legends and the Level 5 Bistro – 90 executive suites, 1,100 club seats, a multi-million dollar high definition video scoreboard and complete 360-degree LED technology.